{"id":460,"date":"2020-02-21T15:20:18","date_gmt":"2020-02-21T15:20:18","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/DAEYA\/?p=460"},"modified":"2020-02-26T00:45:50","modified_gmt":"2020-02-26T00:45:50","slug":"communication-in-times-of-crisis","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/DAEYA\/index.php\/2020\/02\/21\/communication-in-times-of-crisis\/","title":{"rendered":"Communication in times of crisis"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"www.uninter.edu.mx\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/DAEYA\/wp-content\/uploads\/2020\/02\/logo-horizontal-a-una-tinta-1024x456.png\" alt=\"\" class=\"wp-image-466\" width=\"256\" height=\"114\" srcset=\"https:\/\/blogs.uninter.edu.mx\/DAEYA\/wp-content\/uploads\/2020\/02\/logo-horizontal-a-una-tinta-1024x456.png 1024w, https:\/\/blogs.uninter.edu.mx\/DAEYA\/wp-content\/uploads\/2020\/02\/logo-horizontal-a-una-tinta-300x133.png 300w, https:\/\/blogs.uninter.edu.mx\/DAEYA\/wp-content\/uploads\/2020\/02\/logo-horizontal-a-una-tinta-768x342.png 768w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>COMMUNICATION\nSTRATEGIES IN CRISIS<\/strong><\/h3>\n\n\n\n<p style=\"text-align:justify\">First, determine the crisis and the necessary communication level with externals.<\/p>\n\n\n\n<p style=\"text-align:justify\">Identify the best worshipper to represent\nthe enterprise while in crisis.<\/p>\n\n\n\n<p style=\"text-align:justify\">Having good communication doesn\u2019t mean to share everything to everyone, <strong>just the necessary<\/strong>.<\/p>\n\n\n\n<p style=\"text-align:justify\">Suggestions during a crisis:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Identify the affected ones<\/li><li>Prove of the identified problem and possible solutions.<\/li><li>Communicate only confirmed information in short messages.<\/li><li><strong>DO NOT LIE<\/strong><\/li><li>Don\u2019t make hypothesis<\/li><li>Reflect accessibility and trust<\/li><li>Make assertive decisions<\/li><li>Always stay calm<\/li><li><strong>DO NOT SAY \u201cNO COMMENTS\u201d<\/strong><\/li><li>Make a progress of the crisis<\/li><\/ul>\n\n\n\n<p style=\"text-align:justify\">While in a public dilemma the best ally and\nworst enemies are your own workers.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThe best fortress is not to be hated by your people\u201d <\/p><cite>Nicholas Maquiavelo<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CRISIS<\/strong> <strong>MANAGEMENT<\/strong><\/h3>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>TALK<\/strong><\/h5>\n\n\n\n<p style=\"text-align:justify\">Is best to communicate your position from\nthe beginning and stay firm.<\/p>\n\n\n\n<p style=\"text-align:justify\">Every message <strong>MUST <\/strong>be useful and emotional<\/p>\n\n\n\n<p style=\"text-align:justify\">Clarity and quality, always be coherent<\/p>\n\n\n\n<p style=\"text-align:justify\">Take care of how the message sounds (Tone)<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><a href=\"https:\/\/iterativemarketing.net\/peso-model-marketing\/\">PESO <\/a>MODEL (Payed, Earned, Shared and Owned)<\/strong><\/h5>\n\n\n\n<p style=\"text-align:justify\">Payed: Payed publishing spaces<\/p>\n\n\n\n<p style=\"text-align:justify\">Earned: Trusted spaces from another people.\n(Blogs, News)<\/p>\n\n\n\n<p style=\"text-align:justify\">Shared: Such as social media<\/p>\n\n\n\n<p style=\"text-align:justify\">Owned: Owned by the enterprise (web page,\nfan page, external media and internal media)<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>LISTEN<\/strong><\/h5>\n\n\n\n<p style=\"text-align:justify\">The point of listening is to direct the\ncommunication policy to eliminate or reduce the uncertainness.<\/p>\n\n\n\n<p style=\"text-align:justify\">The Building Belief model takes a\ncommunicator as a transformational exchange agent, which connects the\nenterprise with interest groups.<\/p>\n\n\n\n<p style=\"text-align:justify\"><b>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Listen to talk, Give to receive<\/b>;  What do they want, so we can please them?<\/p>\n\n\n\n<p style=\"text-align:justify\"><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Hear to do<\/strong>: Find the right words to calm down the people.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Crisis\n2.0<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>Social Media <\/li><li>Solutions in the same platform<\/li><li>More tech to come<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>SPEED<\/strong><\/h5>\n\n\n\n<p style=\"text-align:justify\">Time is always crucial. The less time\ninvested on solving the problem the better. Better trust between coworkers and\nsociety<\/p>\n\n\n\n<p style=\"text-align:justify\">Nowadays people expect enterprises to\ncommunicate immediately, no waiting<\/p>\n\n\n\n<p style=\"text-align:justify\">Less than 60 minutes to respond, known in\nPR as \u201cGolden Hour\u201d such as the sunshine.<\/p>\n\n\n\n<p style=\"text-align:justify\">Alda Leparati calls \u201cplatinum minutes\u201d to the first 10 minutes of the crisis, the same minutes to put a defibrillator to solve the problem or it will make several damages on the enterprise.<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>THERE WILL ALWAYS BE URGENCY TO SOLVE CRISIS<\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Honesty<\/strong><\/h5>\n\n\n\n<p style=\"text-align:justify\">Rational decisions but with emotional consequences, being honest has to do with being logical and trustable.<\/p>\n\n\n\n<p style=\"text-align:justify\">Fear to unknown it\u2019s the reason to personal\ncrisis, fear to the truth it\u2019s the reason for enterprise crisis.<\/p>\n\n\n\n<p style=\"text-align:justify\">Temptation to hide reality is still high<\/p>\n\n\n\n<p style=\"text-align:justify\">Truth will always help to shorten it, makes it more complex but leaves better results<\/p>\n\n\n\n<p style=\"text-align:justify\">Be clear with the sent messages to make\nthem trustable.<\/p>\n\n\n\n<p style=\"text-align:justify\">Info is not just saying the truth but\nmaking it usable and with quality.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Closeness<\/strong><\/h5>\n\n\n\n<p style=\"text-align:justify\">Caring, proximity, empathy, humanity, warm\nfeelings.<\/p>\n\n\n\n<p style=\"text-align:justify\">When we say <em>Closeness<\/em>, we\u2019re saying <em>emotions<\/em>.<\/p>\n\n\n\n<p style=\"text-align:justify\">You should get to know your employees, what they feel and think about you, to make them loyal, Anger will be present when people feels like the enterprise is going after them or against their wellbeing, <strong>fear <\/strong>will be shown facing the uncertain, while <strong>anxiety <\/strong>would show itself after a immediate danger, lastly <strong>sadness <\/strong>would appear when someone losses a familiar member or similar.<\/p>\n\n\n\n<p style=\"text-align:justify\">Author: Marco Antonio Rangel Escobar<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>BIO<\/strong><\/h2>\n\n\n\n<p style=\"text-align:justify\">Robin Cohn (2008) The PR crisis bible, USA:\nBook surge publishing.<\/p>\n\n\n\n<p style=\"text-align:justify\">Jeffrey Caponigro (1998) the Crisis Counselor, Mich: Barker Business<\/p>\n\n\n\n<p style=\"text-align:justify\">Jos\u00e9 Carlos Lozada D\u00edaz (2018) (NO CRISIS): La comunicaci\u00f3n de crisis en un mundo conectado: UOC (Universitat Oberta De Catalunya) <\/p>\n","protected":false},"excerpt":{"rendered":"<p>COMMUNICATION STRATEGIES IN CRISIS First, determine the crisis and the necessary communication level with externals. Identify the best worshipper to represent the enterprise while in crisis. Having good communication doesn\u2019t mean to share everything to everyone, just the necessary. Suggestions during a crisis: Identify the affected ones Prove of the identified problem and possible solutions.&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[147,5],"tags":[],"class_list":["post-460","post","type-post","status-publish","format-standard","hentry","category-info","category-redes-estudiantiles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Crisis, Communicating with people - Atenci\u00f3n a Estudiantes<\/title>\r\n<meta name=\"description\" content=\"Crisis, how to communicate with people from a marketing point of view, all of the information was gathered in the listed books at the end...\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blogs.uninter.edu.mx\/DAEYA\/index.php\/2020\/02\/21\/communication-in-times-of-crisis\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_MX\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Crisis, Communicating with people - 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