{"id":766,"date":"2022-05-30T11:07:37","date_gmt":"2022-05-30T16:07:37","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/DTIP\/?p=766"},"modified":"2022-05-30T11:07:40","modified_gmt":"2022-05-30T16:07:40","slug":"asi-no-debe-ser-un-logo","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/DTIP\/index.php\/2022\/05\/30\/asi-no-debe-ser-un-logo\/","title":{"rendered":"\u00a1As\u00ed no debe ser un logo!"},"content":{"rendered":"\n

Al crear un logo, \u00bfcomo se si lo hago bien?<\/h2>\n\n\n\n

\u00bfAlguna vez has trabajado en la creaci\u00f3n de logo para una marca o te gustar\u00eda hacerlo? Pues este consejo puede ayudarte a subir el nivel de complejidad de tus creaciones.<\/p>\n\n\n\n

Empezaremos usando un ejemplo simple y ya creado, Si unamos el logo de Apple como referencia. De como debia crcrearse o funcionar<\/p>\n\n\n\n

Digamos si el logo de Apple fuera as\u00ed:<\/strong><\/p>\n\n\n\n

\"imagen<\/figure>
\n

Solo identificar\u00edas a uno solo de todos sus productos<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

Pero en cambio su logo es as\u00ed:<\/strong><\/p>\n\n\n\n

\"imagen<\/figure>
\n

Identificando la marca y permitiendo adaptarse a todos sus productos.<\/strong> <\/p>\n<\/div><\/div>\n\n\n\n

Y te preguntaras, y yo \u00bfc\u00f3mo puedo saber que es correcto y no cuando creo uno?<\/p>\n\n\n\n

Bueno te dejo aqu\u00ed unos puntos importantes que debes tomar en cuenta para esa lluvia de ideas y tu imaginaci\u00f3n en el momento del desarrollo:<\/p>\n\n\n\n

1.- Piensa a futuro, sal de la caja<\/strong><\/p>\n\n\n\n

Si la marca decide incorporar nuevos productos este ejemplo queda obsoleto y no funcionaria<\/p>\n\n\n\n

Debiendo realizar un redise\u00f1o, lo cual implica una nueva inversi\u00f3n y una desventaja para conectar nuevamente con el p\u00fablico de la marca.<\/p>\n\n\n\n

2.- Lo que vende la marca no necesariamente debe estar en el logo<\/strong><\/p>\n\n\n\n

El logo original actual de Apple funciona correctamente hacia todos los productos y servicios que la marca brinda<\/p>\n\n\n\n

Que venda celulares no significa que deba tener uno en su logo y esto se aplica a cualquier rubro o profesi\u00f3n.<\/p>\n\n\n\n

EL LOGO NO DESCRIBE UN PRODUCTO, SINO QUE IDENTIFICA LA MARCA.<\/em><\/p>\n\n\n\n

3.- Busca y analiza<\/strong><\/p>\n\n\n\n

Si ciertamente se busca que sea identificable y reconocida a futuro por medio del logo, debes pensar que cosas se relacionan a ello, significados, objetos y formas.<\/p>\n\n\n\n

Si quieres que tu marca funcione, debes reflejar su esencia con lo que crees, siempre es mejor hacer las cosas bien desde un principio y pensando a futuro.<\/p>\n\n\n\n

\"imagen<\/figure>
\n

Toma seguridad con lo que creas y presenta tus propuestas con orgullo. <\/strong><\/p>\n<\/div><\/div>\n\n\n\n

\u00a1Espero que te sirva y puedas usar cada consejo en tus proyectos!<\/p>\n\n\n\n

Te dejo aqu\u00ed el link a otro blog que puede ayudarte a conocer mas de creaci\u00f3n de branding:<\/p>\n\n\n\n

\"Logo<\/a><\/figure><\/div>\n\n\n\n
\"logo<\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Al crear un logo, \u00bfcomo se si lo hago bien? \u00bfAlguna vez has trabajado en la creaci\u00f3n de logo para una marca o te gustar\u00eda hacerlo? Pues este consejo puede ayudarte a subir el nivel de complejidad de tus creaciones. Empezaremos usando un ejemplo simple y ya creado, Si unamos el logo de Apple como…<\/p>\n","protected":false},"author":2,"featured_media":902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"\u00a1As\u00ed NO debe ser un logo!","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[80],"tags":[101,90,102,29],"class_list":["post-766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","tag-cambio","tag-logo","tag-marca","tag-uninter"],"yoast_head":"\r\n\u00a1As\u00ed no debe ser un logo! - DTIP<\/title>\r\n<meta name=\"description\" content=\"Alguna vez has trabajado en la creaci\u00f3n de logo para una marca y \u00bfNo sabes como empezar?, pues este consejo puede ayudarte...\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blogs.uninter.edu.mx\/DTIP\/index.php\/2022\/05\/30\/asi-no-debe-ser-un-logo\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_MX\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"\u00a1As\u00ed no debe ser un logo! 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