{"id":855,"date":"2022-05-09T14:00:00","date_gmt":"2022-05-09T19:00:00","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/DTIP\/?p=855"},"modified":"2022-06-03T12:59:49","modified_gmt":"2022-06-03T17:59:49","slug":"que-es-el-diseno-de-un-branding","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/DTIP\/index.php\/2022\/05\/09\/que-es-el-diseno-de-un-branding\/","title":{"rendered":"\u00bfQu\u00e9 es el dise\u00f1o de un branding?"},"content":{"rendered":"\n<p>Iniciemos con lo b\u00e1sico de lo que es el dise\u00f1o de un branding bueno, el branding es la percepci\u00f3n que tu cliente tiene de un negocio basado en ciertos puntos<\/p>\n\n\n\n<p>Todo lo basamos en lo que vemos y de ahi en base a nuestro conocimiento previo generamos una opinion, en este caso hacia una empresa o marca. <\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"330\" src=\"https:\/\/blogs.uninter.edu.mx\/DTIP\/wp-content\/uploads\/2022\/05\/puntos.jpg\" alt=\"imagen con Pasos para crear un dise\u00f1o de un branding\" class=\"wp-image-858 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-color\" style=\"color:#433f3f;font-size:18px\"><strong>Para generar un branding tiene que estar basado en lo siguiente:<\/strong> <\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 es importante el dise\u00f1o de un branding?<\/strong><\/h3>\n\n\n\n<p>Es lo que har\u00e1 que el cliente recuerde y conecte, adem\u00e1s de hacerle destacar ante la competencia.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#f9f4ef\"><em>YA QUE SER\u00c1 LA PRIMERA IMPRESI\u00d3N QUE ALGUIEN TENDR\u00c1 DE LA EMPRESA.<\/em><\/p>\n\n\n\n<p>No solo eso, sino que tambi\u00e9n les permitir\u00e1 a tus clientes saber qu\u00e9 esperar de tu empresa. Es una forma de aclarar qu\u00e9 es lo que est\u00e1s ofreciendo lo que te convierte en la mejor opci\u00f3n<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>El Objetivo del branding<\/strong><\/p>\n\n\n\n<p>Cuando la identidad de tu marca esta dise\u00f1ada intencionalmente y arraigadas en el coraz\u00f3n de su negocio, y les comunicara el mensaje correcto.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/DTIP\/wp-content\/uploads\/2022\/05\/corazones.jpg\" alt=\"imagen con corazones \" class=\"wp-image-857\" width=\"840\" height=\"72\"\/><\/figure>\n\n\n\n<p>Es crear esas conexiones conscientes e inconscientes con el p\u00fablico para influir en sus decisiones de compra o del uso de esa marca.<\/p>\n\n\n\n<p>El dedicarle tiempo al dise\u00f1o de un branding genera beneficios para la marca, <\/p>\n\n\n\n<p>\u00bfQu\u00e9 beneficios tiene el branding?Ventajas del&nbsp;<strong>Branding<\/strong>:<\/p>\n\n\n\n<p>Las personas ver\u00e1n r\u00e1pidamente el buen trabajo que hay detr\u00e1s de tu marca como es generar interes por sus servicios y productos. Mayor confianza para tus clientes. Atrae buen p\u00fablico y consegue clientes potenciales, gracias al buen&nbsp;<strong>branding<\/strong>, creas confianza.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u00bfQu\u00e9 es una identidad visual de marca?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Es m\u00e1s que un logotipo<\/strong><\/p>\n\n\n\n<p>Es el conjunto de elementos que presenta de manera consiente tu negocio como:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/DTIP\/wp-content\/uploads\/2022\/05\/identidad.jpg\" alt=\"imagen con Elementos para crear un dise\u00f1o de un branding\" class=\"wp-image-859\" width=\"840\" height=\"178\"\/><\/figure>\n\n\n\n<p>Si te interesa saber espec\u00edficamente como desarrollar este conjunto de elementos para la creaci\u00f3n de dise\u00f1o de banrnding, puedes revisar nuestro post sobre:<em><strong> <a href=\"https:\/\/blogs.uninter.edu.mx\/DTIP\/index.php\/2022\/04\/27\/branding-basico-para-una-marca\/\">\u00bfQu\u00e9 deber\u00eda contener un Branding b\u00e1sico?<\/a><\/strong><\/em><\/p>\n\n\n\n<p>\u00a1Espero te haya servido y puedas aplicarlo en tus trabajos!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/uninter.edu.mx\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/DTIP\/wp-content\/uploads\/2022\/04\/logouninter-4.png\" alt=\"Logo UNINTER\" class=\"wp-image-803\" width=\"129\" height=\"139\"\/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><a href=\"https:\/\/blogs.uninter.edu.mx\/DTIP\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/DTIP\/wp-content\/uploads\/2022\/04\/LogoDTIP-4.png\" alt=\"Logo DTIP\" class=\"wp-image-802\" width=\"131\" height=\"131\"\/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Iniciemos con lo b\u00e1sico de lo que es el dise\u00f1o de un branding bueno, el branding es la percepci\u00f3n que tu cliente tiene de un negocio basado en ciertos puntos Todo lo basamos en lo que vemos y de ahi en base a nuestro conocimiento previo generamos una opinion, en este caso hacia una empresa&hellip;<\/p>\n","protected":false},"author":9,"featured_media":914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[80],"tags":[82,85,86],"class_list":["post-855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","tag-branding","tag-calidad","tag-identidad-visual"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>\u00bfQu\u00e9 es el dise\u00f1o de un branding? 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