{"id":12070,"date":"2025-10-01T18:59:35","date_gmt":"2025-10-01T23:59:35","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/?p=12070"},"modified":"2025-10-01T19:01:47","modified_gmt":"2025-10-02T00:01:47","slug":"sin-finanzas-no-hay-futuro-la-clave-para-resistir-tiempos-dificiles","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2025\/10\/01\/sin-finanzas-no-hay-futuro-la-clave-para-resistir-tiempos-dificiles\/","title":{"rendered":"Sin finanzas no hay futuro: la clave para resistir tiempos dif\u00edciles"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>En los \u00faltimos a\u00f1os, el mundo ha atravesado situaciones econ\u00f3micas y pol\u00edticas muy complicadas que han impactado de manera directa a las empresas. Estos desaf\u00edos globales generan consecuencias que van desde la ca\u00edda en ventas hasta da\u00f1os en la reputaci\u00f3n de grandes corporaciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> <strong>Starbucks<\/strong><\/h2>\n\n\n\n<p>La cadena se vio afectada en pa\u00edses del Medio Oriente, donde enfrent\u00f3 cr\u00edticas y una baja considerable en sus ventas debido a la percepci\u00f3n de que apoyaba a Israel en el conflicto con Gaza. Aunque la empresa neg\u00f3 repetidamente cualquier v\u00ednculo con la financiaci\u00f3n militar y rechaz\u00f3 la violencia, el da\u00f1o a su imagen fue inevitable. Como consecuencia, se registraron despidos masivos y una disminuci\u00f3n en su valor de mercado en la regi\u00f3n.<\/p>\n\n\n\n<p>Frente a situaciones de este tipo, las compa\u00f1\u00edas suelen recurrir a distintas estrategias para resistir la crisis: reducci\u00f3n de personal, descontinuaci\u00f3n de productos poco rentables, y ajustes en su estrategia de marketing para adaptarse a las nuevas necesidades y percepciones del consumidor.<\/p>\n\n\n\n<p>En palabras del propio consejero delegado de Starbucks, <strong>Laxman Narasimhan<\/strong>:<\/p>\n\n\n\n<p><em>\u201cNuestros clientes m\u00e1s fieles siguen si\u00e9ndolo y, de hecho, aumentaron su frecuencia y su gasto en el trimestre. Pero hemos observado una disminuci\u00f3n del tr\u00e1fico en Estados Unidos. En concreto, nuestros clientes ocasionales estadounidenses, que suelen visitarnos por la tarde, acudieron con menos frecuencia\u201d.<\/em><\/p>\n\n\n\n<p>Este testimonio refleja un punto clave: en momentos de crisis, la lealtad de los clientes y la fortaleza de la marca son factores decisivos para sobrellevar la adversidad.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"720\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2025\/10\/Nota1.jpg\" alt=\"Finanzas\" class=\"wp-image-12081\" style=\"width:697px;height:auto\"\/><\/figure><\/div>\n\n\n<p>El caso de Starbucks nos deja una gran lecci\u00f3n aplicable a cualquier negocio, grande o peque\u00f1o: es fundamental contar con equipos financieros y administrativos s\u00f3lidos, capaces de dise\u00f1ar estrategias que permitan enfrentar y superar escenarios dif\u00edciles. Una empresa con bases econ\u00f3micas firmes no solo resiste mejor una crisis, sino que puede salir fortalecida de ella.<\/p>\n\n\n\n<p>En definitiva, la econom\u00eda y las finanzas no son solo n\u00fameros: son el pilar que sostiene a las organizaciones cuando el entorno se vuelve incierto.<\/p>\n\n\n\n<p class=\"has-text-align-right\" style=\"font-size:15px\"><a href=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/category\/licenciatura-en-economia-y-finanzas\/\">M\u00e1s sobre LEF<\/a><\/p>\n\n\n\n<p class=\"has-text-align-right\" style=\"font-size:15px\"><a href=\"https:\/\/universidad.uninter.edu.mx\/carreras\/LEF\">Licenciatura en Econom\u00eda &amp; Finanzas<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos a\u00f1os, el mundo ha atravesado situaciones econ\u00f3micas y pol\u00edticas muy complicadas que han impactado de manera directa a las empresas. Estos desaf\u00edos globales generan consecuencias que van desde la ca\u00edda en ventas hasta da\u00f1os en la reputaci\u00f3n de grandes corporaciones. Starbucks La cadena se vio afectada en pa\u00edses del Medio Oriente, donde&hellip;<\/p>\n","protected":false},"author":28,"featured_media":12071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,18],"tags":[21,244,133,22,23],"class_list":["post-12070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-endecs","category-licenciatura-en-economia-y-finanzas","tag-endecs","tag-escuela-de-negocios-derecho-y-ciencias-sociales","tag-lef","tag-uninter","tag-universidad-internacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Sin finanzas no hay futuro: la clave para resistir tiempos dif\u00edciles - ENDECS<\/title>\r\n<meta name=\"description\" content=\"En los \u00faltimos a\u00f1os, el mundo ha atravesado situaciones econ\u00f3micas y pol\u00edticas muy complicadas que han impactado de manera directa.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2025\/10\/01\/sin-finanzas-no-hay-futuro-la-clave-para-resistir-tiempos-dificiles\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_MX\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Sin finanzas no hay futuro: la clave para resistir tiempos dif\u00edciles - ENDECS\" \/>\r\n<meta property=\"og:description\" content=\"En los \u00faltimos a\u00f1os, el mundo ha atravesado situaciones econ\u00f3micas y pol\u00edticas muy complicadas que han impactado de manera directa.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2025\/10\/01\/sin-finanzas-no-hay-futuro-la-clave-para-resistir-tiempos-dificiles\/\" \/>\r\n<meta property=\"og:site_name\" content=\"ENDECS\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-10-01T23:59:35+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-10-02T00:01:47+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2025\/10\/Notas-de-blog-1.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\r\n\t<meta property=\"og:image:height\" content=\"800\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Gio Mart\u00ednez Castro\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gio Mart\u00ednez Castro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2025\/10\/01\/sin-finanzas-no-hay-futuro-la-clave-para-resistir-tiempos-dificiles\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2025\/10\/01\/sin-finanzas-no-hay-futuro-la-clave-para-resistir-tiempos-dificiles\/\"},\"author\":{\"name\":\"Gio Mart\u00ednez Castro\",\"@id\":\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/#\/schema\/person\/3f941afee3b889669283f718628f1426\"},\"headline\":\"Sin finanzas no hay futuro: la clave para resistir tiempos dif\u00edciles\",\"datePublished\":\"2025-10-01T23:59:35+00:00\",\"dateModified\":\"2025-10-02T00:01:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2025\/10\/01\/sin-finanzas-no-hay-futuro-la-clave-para-resistir-tiempos-dificiles\/\"},\"wordCount\":373,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2025\/10\/01\/sin-finanzas-no-hay-futuro-la-clave-para-resistir-tiempos-dificiles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2025\/10\/Notas-de-blog-1.png\",\"keywords\":[\"ENDECS\",\"Escuela de Negocios Derecho y Ciencias Sociales\",\"LEF\",\"UNINTER\",\"Universidad Internacional\"],\"articleSection\":[\"ENDECS\",\"Licenciatura en Econom\u00eda y Finanzas\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2025\/10\/01\/sin-finanzas-no-hay-futuro-la-clave-para-resistir-tiempos-dificiles\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2025\/10\/01\/sin-finanzas-no-hay-futuro-la-clave-para-resistir-tiempos-dificiles\/\",\"url\":\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2025\/10\/01\/sin-finanzas-no-hay-futuro-la-clave-para-resistir-tiempos-dificiles\/\",\"name\":\"Sin finanzas no hay futuro: la clave para resistir tiempos dif\u00edciles - 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