{"id":1220,"date":"2019-11-29T18:00:13","date_gmt":"2019-11-30T00:00:13","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/?p=1220"},"modified":"2019-11-29T17:17:23","modified_gmt":"2019-11-29T23:17:23","slug":"tesina-presentada-por-el-lic-eduardo-antonio-pacheco-martinez","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2019\/11\/29\/tesina-presentada-por-el-lic-eduardo-antonio-pacheco-martinez\/","title":{"rendered":"INVESTIGACI\u00d3N DE MERCADO SOBRE EL POSICIONAMIENTO DE LOS MEDIOS TRADICIONALES EN CUERNAVACA"},"content":{"rendered":"\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2019\/06\/Imagen1.gif\" alt=\"Uninter\" data-id=\"179\" data-link=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2019\/06\/25\/analisis-de-la-legislacion-aplicable-a-la-movilizacion-de-organismos-geneticamente-modificados-caso-de-importacion-mexico\/imagen1\/#main\" class=\"wp-image-179\"\/><\/figure><\/li><\/ul>\n\n\n\n<p style=\"text-align:center\"><a href=\"http:\/\/www.uninter.edu.mx\/\">Uninter<\/a><\/p>\n\n\n\n<p style=\"text-align:justify\">La presente Tesina hace investigaci\u00f3n a que hoy d\u00eda los medios de comunicaci\u00f3n tradicional, radio, televisi\u00f3n y peri\u00f3dicos; est\u00e1n dejando de ser vistos y utilizados por los compradores en general principal por una generaci\u00f3n joven que prefiere conectarse a redes sociales; sin embargo existe un mercado de adulto qu\u00e9 pese a que sus medios preferidos como los tradicionales, han combinado con los digitales, dispersando as\u00ed la atenci\u00f3n hacia la televisi\u00f3n, la radio y los peri\u00f3dicos.<\/p>\n\n\n\n<p>La Tesina fue presentada por el LIC. EDUARDO ANTONIO PACHECO MART\u00cdNEZ  para obtener el grado de Maestro en <a href=\"https:\/\/posgrados.uninter.edu.mx\/Maes-Admin-Direc\">Mercadotecnia Global.<\/a><\/p>\n\n\n\n<p style=\"text-align:justify\">El presente estudio, pretende mostrar c\u00f3mo se encuentran posicionados los medios tradicionales en Cuernavaca; en un segmento de mercado de hombre y mujeres, principalmente de 35 a 55 a\u00f1os de edad, quienes como objeto de estudio vierten sus preferencias de los medios impresos o electr\u00f3nicos que en anta\u00f1o eran \u00fanicos.<\/p>\n\n\n\n<p style=\"text-align:justify\">A trav\u00e9s de la maestr\u00eda en Mercadotecnia Global; se adentra con gran inter\u00e9s una serie de explicaciones sobre muchos hechos que se dan en un mercado; estando siempre involucrados los oferentes y demandantes, as\u00ed como las estrategias competitivas, cada vez m\u00e1s aguerridas por ganar terreno en la participaci\u00f3n de mercado.<\/p>\n\n\n\n<p style=\"text-align:justify\">En el caso particular de los medios de comunicaci\u00f3n; que son el vector que conduce la comunicaci\u00f3n de los beneficios de los productos, marcas, personas u organizaciones; tienen una mayor responsabilidad de estar a la vanguardia para ser el puente correcto entre el oferente y el target preciso en el lugar adecuado.<\/p>\n\n\n\n<p style=\"text-align:left\">\n\nSi quieres seguir leyendo, ingresa al siguiente link  \n\n<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-vivid-cyan-blue-background-color\" href=\"https:\/\/uninteredumx-my.sharepoint.com\/:b:\/g\/personal\/agama_uninter_edu_mx\/EcJCTsIcVXpDip913XNwcb0BXPVkfCySIg6Gjt_nvbfKCg?e=97vDS2\">Descarga aqu\u00ed<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/uninteredumx-my.sharepoint.com\/:b:\/g\/personal\/endecs_uninter_edu_mx\/EWrG1gTnkQFMskaZJI0Qp9UBpTn4jSBQzre2ApDwefLykQ?e=iViBUl\">Otras publicaciones<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tesina de INVESTIGACI\u00d3N DE MERCADO SOBRE EL POSICIONAMIENTO DE LOS MEDIOS TRADICIONALES EN CUERNAVACA,  presentada por el LIC. EDUARDO ANTONIO PACHECO MART\u00cdNEZ<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,30],"tags":[21,251,51,22,23],"class_list":["post-1220","post","type-post","status-publish","format-standard","hentry","category-endecs","category-investigaciones","tag-endecs","tag-medios-tradicionales","tag-mercadotecnia","tag-uninter","tag-universidad-internacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Tesina presentada por el Lic. Eduardo Antonio Pacheco Mart\u00ednez<\/title>\r\n<meta name=\"description\" content=\"La Tesina fue presentada por el LIC. EDUARDO ANTONIO PACHECO MART\u00cdNEZ para obtener el grado de Maestro en Mercadotecnia Global.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2019\/11\/29\/tesina-presentada-por-el-lic-eduardo-antonio-pacheco-martinez\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_MX\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"INVESTIGACI\u00d3N DE MERCADO SOBRE EL POSICIONAMIENTO DE LOS MEDIOS TRADICIONALES EN CUERNAVACA\" \/>\r\n<meta property=\"og:description\" content=\"La Tesina fue presentada por el LIC. EDUARDO ANTONIO PACHECO MART\u00cdNEZ para obtener el grado de Maestro en Mercadotecnia Global.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2019\/11\/29\/tesina-presentada-por-el-lic-eduardo-antonio-pacheco-martinez\/\" \/>\r\n<meta property=\"og:site_name\" content=\"ENDECS\" \/>\r\n<meta property=\"article:published_time\" content=\"2019-11-30T00:00:13+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2019\/06\/Imagen1.gif\" \/>\r\n<meta name=\"author\" content=\"Zamir Campuzano\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:title\" content=\"INVESTIGACI\u00d3N DE MERCADO SOBRE EL POSICIONAMIENTO DE LOS MEDIOS TRADICIONALES EN CUERNAVACA\" \/>\r\n<meta name=\"twitter:description\" content=\"La Tesina fue presentada por el LIC. 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