{"id":12354,"date":"2026-03-02T10:38:38","date_gmt":"2026-03-02T16:38:38","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/?p=12354"},"modified":"2026-03-02T10:38:42","modified_gmt":"2026-03-02T16:38:42","slug":"salidas-academicas","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2026\/03\/02\/salidas-academicas\/","title":{"rendered":"Alumnos de Uninter en De la Riva Group, la agencia de Investigaci\u00f3n de Mercados #1 en M\u00e9xico."},"content":{"rendered":"\n
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Aprender fuera del aula: experiencia acad\u00e9mica en una empresa de investigaci\u00f3n de mercados y un parque tem\u00e1tico<\/h2>\n\n\n\n

La formaci\u00f3n universitaria cobra un sentido mucho m\u00e1s profundo cuando el aprendizaje trasciende el sal\u00f3n de clases. Recientemente, nuestros estudiantes de la licenciaturas en Mercadotecnia<\/a>, Mercadotecnia y Publicidad<\/a>, Administraci\u00f3n y Mercadotecnia<\/a>, Administraci\u00f3n de Negocios Internacionales<\/a> y Administraci\u00f3n de Empresas Tur\u00edsticas<\/a> participaron en una salida acad\u00e9mica que combin\u00f3 an\u00e1lisis estrat\u00e9gico y experiencia vivencial: visitamos De la Riva Group, una empresa de investigaci\u00f3n de mercados<\/strong> y Aztll\u00e1n, un parque tem\u00e1tico<\/strong>, dos espacios que, aunque distintos, comparten algo fundamental: el entendimiento del consumidor.<\/p>\n\n\n\n

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Primera parada: Investigaci\u00f3n que transforma decisiones<\/h3>\n\n\n\n

Durante la visita a la empresa de investigaci\u00f3n de mercados, los estudiantes pudieron conocer de primera mano c\u00f3mo se dise\u00f1an estudios cuantitativos y cualitativos, c\u00f3mo se construyen instrumentos de medici\u00f3n y, sobre todo, c\u00f3mo los datos se convierten en informaci\u00f3n estrat\u00e9gica para la toma de decisiones empresariales.<\/p>\n\n\n\n

Observar procesos reales ,desde la planeaci\u00f3n de un estudio hasta la presentaci\u00f3n de resultados a un cliente lo cual permiti\u00f3 comprender que detr\u00e1s de cada campa\u00f1a exitosa existe un profundo an\u00e1lisis del comportamiento del consumidor. Adem\u00e1s, se destac\u00f3 la importancia de la \u00e9tica en el manejo de la informaci\u00f3n y la responsabilidad profesional al interpretar datos.<\/p>\n\n\n\n

Esta experiencia reforz\u00f3 conceptos vistos en clase como segmentaci\u00f3n de mercados, comportamiento del consumidor, dise\u00f1o de encuestas y an\u00e1lisis de insights, conectando la teor\u00eda con la pr\u00e1ctica de manera tangible.<\/p>\n\n\n\n

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Segunda parada: Estrategia y experiencia en un parque tem\u00e1tico<\/p>\n\n\n\n

La visita al parque tem\u00e1tico permiti\u00f3 analizar otro \u00e1ngulo del marketing: la experiencia del cliente. M\u00e1s all\u00e1 de las atracciones, los estudiantes identificaron estrategias de precios, distribuci\u00f3n de espacios, se\u00f1alizaci\u00f3n, tiempos de espera, activaciones de marca y estrategias de fidelizaci\u00f3n.<\/p>\n\n\n\n

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El parque se convirti\u00f3 en un laboratorio vivo donde fue posible observar c\u00f3mo cada detalle \u2014desde la ambientaci\u00f3n hasta el servicio\u2014 est\u00e1 dise\u00f1ado para generar emociones, recordaci\u00f3n y recompra. Se discutieron temas como propuesta de valor, diferenciaci\u00f3n, marketing sensorial y construcci\u00f3n de marca.<\/p>\n\n\n\n

Una experiencia integral de aprendizaje<\/h3>\n\n\n\n

Esta salida acad\u00e9mica dej\u00f3 claro que el marketing y la gesti\u00f3n empresarial no solo se estudian, se viven. Comprender como una empresa analiza datos para tomar decisiones y c\u00f3mo otra dise\u00f1a experiencias memorables permite a los estudiantes ampliar su visi\u00f3n profesional.<\/p>\n\n\n\n

Sin duda, este tipo de actividades fortalecen competencias clave como el pensamiento cr\u00edtico, la observaci\u00f3n estrat\u00e9gica y la capacidad de an\u00e1lisis. Aprender fuera del aula no solo complementa la formaci\u00f3n acad\u00e9mica, sino que inspira, motiva y acerca a los estudiantes a la realidad del entorno profesional.<\/p>\n\n\n\n

Seguimos convencidos de que la mejor educaci\u00f3n es aquella que conecta el conocimiento con la experiencia.<\/p>\n\n\n\n

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Recientemente, nuestros estudiantes de la licenciaturas en Mercadotecnia, Mercadotecnia y Publicidad, Administraci\u00f3n y Mercadotecnia, Administraci\u00f3n de Negocios Internacionales y Administraci\u00f3n de Empresas Tur\u00edsticas participaron en una salida acad\u00e9mica que combin\u00f3 an\u00e1lisis estrat\u00e9gico y experiencia vivencial: visitamos De la Riva Group, una empresa de investigaci\u00f3n de mercados y Aztll\u00e1n, un parque tem\u00e1tico, dos espacios que, aunque distintos, comparten algo fundamental: el entendimiento del consumidor.<\/p>\n","protected":false},"author":7,"featured_media":12362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,130,10],"tags":[21,22,23],"class_list":["post-12354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-experiencias-uninter","category-licenciatura-en-administracion-de-empresas-turisticas","tag-endecs","tag-uninter","tag-universidad-internacional"],"yoast_head":"\r\nAlumnos de Uninter en De la Riva Group, la agencia de Investigaci\u00f3n de Mercados #1 en M\u00e9xico. - 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