{"id":1375,"date":"2020-01-13T13:00:53","date_gmt":"2020-01-13T19:00:53","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/?p=1375"},"modified":"2020-01-16T14:40:35","modified_gmt":"2020-01-16T20:40:35","slug":"rappi-el-amazon-de-colombia","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2020\/01\/13\/rappi-el-amazon-de-colombia\/","title":{"rendered":"Rappi, el &#8220;Amazon de Colombia&#8221;"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"https:\/\/uninter.edu.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"109\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2019\/07\/Imagen1.gif\" alt=\"LOGO UI\" class=\"wp-image-446\"\/><\/a><\/figure>\n\n\n\n<p style=\"text-align:justify\">Rappi, una innovadora plataforma de plataformas, se ha convertido en una verdadera revoluci\u00f3n. Hoy por hoy, simboliza como ninguno el emprendimiento en Colombia y Latinoam\u00e9rica. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/RAPPI1-1024x614.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p style=\"text-align:justify\">Se transform\u00f3 en el primer unicornio \u2013<strong>startup valorada en m\u00e1s de US$1.000 millones<\/strong>\u2013 que tiene Colombia, y sigue creciendo. Todav\u00eda no alcanza a ser rentable, pero su valoraci\u00f3n supera los US$3.000 millones. <\/p>\n\n\n\n<p style=\"text-align:justify\">Rappi ya opera adem\u00e1s en Brasil, M\u00e9xico, Argentina, Chile, Uruguay y Per\u00fa. Y, por si fuera poco, protagoniz\u00f3 la principal transacci\u00f3n en el primer semestre de este a\u00f1o en Colombia: Softbank, uno de los m\u00e1s grandes fondos de inversi\u00f3n del mundo, le inyect\u00f3 US$1.000 millones de capital fresco. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\" style=\"text-align:center\">Sin embargo, el movimiento del personal del lugar no cesa y desde la cocina salen \u00f3rdenes cada cinco o diez minutos.<\/h5>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/RAPPI4.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p style=\"text-align:justify\">\u00bfLa raz\u00f3n? Motociclistas y ciclistas con enormes mochilas naranjas con forma de caja llegan hasta all\u00ed para recoger esos pedidos y llevarlos a su destino final. Son&nbsp;<strong>los repartidores de Rappi<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>La empresa fundada a mediados de 2015 en Bogot\u00e1 ya opera en 27 ciudades de 6 pa\u00edses de Am\u00e9rica Latina.<\/em><\/strong><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/RAPPI5-1024x682.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p style=\"text-align:justify\">Por si fuera poco, en septiembre de este a\u00f1o, Rappi logr\u00f3 convertirse en&nbsp;<strong>el segundo&nbsp;&#8220;Unicornio&#8221;&nbsp;de Colombia<\/strong>&nbsp;(despu\u00e9s de Lifemiles, de Avianca), al hacerse merecedora de la mitol\u00f3gica denominaci\u00f3n de Silicon Valley para los emprendimientos tecnol\u00f3gicos que logran una valoraci\u00f3n de al menos US$1.000 millones.<\/p>\n\n\n\n<p style=\"text-align:justify\">Por lo pronto, la clave del \u00e9xito de esta empresa colombiana parece relativamente simple: con Rappi no solo se puede ordenar comida de un restaurante en un d\u00eda lluvioso, los rappitenderos tambi\u00e9n entregan dinero en efectivo a domicilio, pagan facturas, llevan paquetes de un lugar a otro e incluso hacen el mercado de la semana. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00a1Soy Rappi!\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/iKKPuiL2XLU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Desde la plataforma, que&nbsp;<\/em><strong><em>funciona en&nbsp;la&nbsp;web y&nbsp;en&nbsp;tel\u00e9fonos m\u00f3viles<\/em><\/strong><em>, tambi\u00e9n es posible comprar ropa de diferentes marcas o pedir el iPhone 11 con entrega el mismo d\u00eda.<\/em><\/li><\/ul>\n\n\n\n<p style=\"text-align:justify\">En Bogot\u00e1 se escucha con frecuencia que la gente se refiera a Rappi como&nbsp;el <strong>&#8220;Amazon de Colombia&#8221;<\/strong>, en alusi\u00f3n a la gigante estadounidense de las ventas en l\u00ednea que puede enviar a domicilio casi cualquier cosa.<\/p>\n\n\n\n<p style=\"text-align:justify\"><strong>Pero la empresa ha se\u00f1alado en numerosas ocasiones que su modelo de negocio es muy distinto.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/RAPPI3.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<blockquote style=\"text-align:left\" class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Hoy, el tiempo que alguien gastaba en ir al supermercado lo puede dedicar a estar en familia; o las horas que deb\u00eda esperar una persona entre trancones para ir a comprar un regalo, las puede invertir en otras actividades y dejar estas cosas en manos de &#8220;Rappi&#8221;<\/em><\/p><cite> Le explic\u00f3 un vocero de la empresa a BBC Mundo <\/cite><\/blockquote>\n\n\n\n<p style=\"text-align:justify\">Y la <a rel=\"noreferrer noopener\" aria-label=\"compa\u00f1\u00eda (opens in a new tab)\" href=\"https:\/\/universidad.uninter.edu.mx\/carreras\/LANI\" target=\"_blank\">compa\u00f1\u00eda<\/a> destaca gracias a su opci\u00f3n &#8220;<strong>Pide lo que quieras<\/strong>&#8220;. Ha logrado conocer con mayor precisi\u00f3n los h\u00e1bitos de <a href=\"https:\/\/universidad.uninter.edu.mx\/carreras\/LEM\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"consumo (opens in a new tab)\">consumo<\/a> de sus usuarios y as\u00ed mejorar su oferta.<em> &#8220;Hemos buscado sorprender a las personas al&nbsp;<\/em><strong><em>entender sus necesidades&nbsp;<\/em><\/strong><em>y llegar con una oferta muy robusta de productos y servicios para pasar de ser una aplicaci\u00f3n m\u00e1s, a su aliado en el d\u00eda a d\u00eda&#8221;<\/em>, resalta la compa\u00f1\u00eda.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/RAPPI2.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p style=\"text-align:justify\">Entre otros logros, la <a href=\"https:\/\/universidad.uninter.edu.mx\/carreras\/LAE\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"empresa (opens in a new tab)\">empresa<\/a> resalta que fue una de las plataformas que m\u00e1s r\u00e1pido lleg\u00f3 a atender&nbsp;<strong>200.000 pedidos diarios<\/strong>, superando a iniciativas similares de Estados Unidos como Postmates y DoorDash. Fue as\u00ed que la compa\u00f1\u00eda logr\u00f3 la valoraci\u00f3n de m\u00e1s de US$1.000 millones que le garantiza convertirse en el Unicornio n\u00famero 11 de toda Am\u00e9rica Latina (de 270 en todo el mundo), y ser adem\u00e1s reconocida como&nbsp;<strong>el emprendimiento m\u00e1s exitoso de&nbsp;Colombia<\/strong>.<\/p>\n\n\n\n<p style=\"text-align:justify\">Pero tambi\u00e9n, como toda startup exitosa, tiene su lado pol\u00e9mico y genera profundos debates. El primero, si estas compa\u00f1\u00edas agregan valor o capturan el que otros sectores producen. Adem\u00e1s, su disrupci\u00f3n genera interrogantes en los frentes laboral, tributario, de protecci\u00f3n de datos del consumidor y hasta de competencia.<\/p>\n\n\n\n<div class=\"wp-block-button alignleft is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link\" href=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\">M\u00e1s de la ENDECS<\/a><\/div>\n\n\n\n<div class=\"wp-block-button alignleft is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.facebook.com\/dacsuninter1\/\">M\u00e1s noticias<\/a><\/div>\n\n\n\n<div class=\"wp-block-button alignleft is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link\" href=\"https:\/\/blogs.uninter.edu.mx\/\">Otras notas<\/a><\/div>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.facebook.com\/dacsuninter1\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"317\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2019\/06\/Blog-ENDECS.jpg\" alt=\"Escuela de Negocios, Derecho y Ciencias Sociales\" class=\"wp-image-6\" srcset=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2019\/06\/Blog-ENDECS.jpg 1020w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2019\/06\/Blog-ENDECS-300x93.jpg 300w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2019\/06\/Blog-ENDECS-768x239.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/a><figcaption><a href=\"https:\/\/www.facebook.com\/dacsuninter1\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ENDECS (opens in a new tab)\">ENDECS<\/a><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Rappi, una innovadora plataforma de plataformas, se ha convertido en una verdadera revoluci\u00f3n. Hoy por hoy, simboliza como ninguno el emprendimiento en Colombia y Latinoam\u00e9rica. Se transform\u00f3 en el primer unicornio \u2013startup valorada en m\u00e1s de US$1.000 millones\u2013 que tiene Colombia, y sigue creciendo. Todav\u00eda no alcanza a ser rentable, pero su valoraci\u00f3n supera los&hellip;<\/p>\n","protected":false},"author":12,"featured_media":1393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[260,1,155],"tags":[21,244,51,156,22,23],"class_list":["post-1375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-de-interes-social","category-endecs","category-noticias","tag-endecs","tag-escuela-de-negocios-derecho-y-ciencias-sociales","tag-mercadotecnia","tag-noticias","tag-uninter","tag-universidad-internacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Rappi, el &quot;Amazon de Colombia&quot; - ENDECS<\/title>\r\n<meta name=\"description\" content=\"Rappi, una innovadora plataforma de plataformas, se ha convertido en una verdadera revoluci\u00f3n. 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