{"id":1419,"date":"2020-01-20T09:00:18","date_gmt":"2020-01-20T15:00:18","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/?p=1419"},"modified":"2020-01-16T14:34:56","modified_gmt":"2020-01-16T20:34:56","slug":"amazon-go-sabes-que-es","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2020\/01\/20\/amazon-go-sabes-que-es\/","title":{"rendered":"Amazon Go: \u00bfSabes qu\u00e9 es?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"https:\/\/uninter.edu.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"109\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2019\/07\/Imagen1.gif\" alt=\"LOGO UI\" class=\"wp-image-446\"\/><\/a><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" style=\"text-align:center\">Hace ya dos a\u00f1os que el barrio de Capitol Hill en Seattle vio aparecer por primera vez un concepto totalmente nuevo y rompedor de supermercado: Amazon Go. El local cuenta con una tecnolog\u00eda propia que permite a los consumidores no tener que pasar por caja cuando finalizan su compra. <\/h5>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.amazon.com\/b?ie=UTF8&amp;node=16008589011\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-6.png\" alt=\"Amazon GO\" class=\"wp-image-1420\" srcset=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-6.png 512w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-6-150x150.png 150w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-6-300x300.png 300w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-6-50x50.png 50w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introducing Amazon Go and the world\u2019s most advanced shopping technology\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/NrmMk1Myrxc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p style=\"text-align:justify\">La cosa no se ha quedado ah\u00ed ya que Amazon opera tambi\u00e9n la cadena <em>Whole Foods Market<\/em>, en un intento por hacerse un hueco en el sector de la alimentaci\u00f3n y los comestibles. Ahora parece que el gigante del <a href=\"https:\/\/universidad.uninter.edu.mx\/carreras\/LCE\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"comercio (opens in a new tab)\">comercio<\/a> electr\u00f3nico quiere dar un paso m\u00e1s y crear su propia cadena de supermercados. Eso s\u00ed, en esta ocasi\u00f3n, s\u00ed que contar\u00edan con cajeros humanos.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/universidad.uninter.edu.mx\/carreras\/LEMP\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"498\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-2.jpg\" alt=\"Amazon GO\" class=\"wp-image-1421\" srcset=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-2.jpg 664w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-2-300x225.jpg 300w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/a><\/figure>\n\n\n\n<p style=\"text-align:justify\">La idea inicial era crear espacios comerciales m\u00e1s grandes, sin embargo, parece que la <a href=\"https:\/\/universidad.uninter.edu.mx\/carreras\/LAE\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"empresa (opens in a new tab)\">empresa<\/a> ha abandonado este concepto, primero para dar paso a espacios m\u00e1s simples. Actualmente, los <em>Amazon Go<\/em> existentes son de aproximadamente 200 metros cuadrados y sus productos son b\u00e1sicos: comida para llevar, bebidas fr\u00edas y peque\u00f1os art\u00edculos para el hogar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-4.jpg\" alt=\"Amazon GO\" class=\"wp-image-1424\" srcset=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-4.jpg 1200w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-4-300x200.jpg 300w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-4-768x512.jpg 768w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-4-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p style=\"text-align:justify\">Parece que los clientes tambi\u00e9n se han mostrado contentos por esta innovaci\u00f3n por parte de la <a href=\"https:\/\/universidad.uninter.edu.mx\/carreras\/LANI\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"compa\u00f1\u00eda (opens in a new tab)\">compa\u00f1\u00eda<\/a>, alabando la forma r\u00e1pida y f\u00e1cil de comprar. Por su parte, los minoristas a los que quiere llegar ahora Amazon con sus licencias, no tienen claro si compensar\u00e1 la inversi\u00f3n de esta tecnolog\u00eda para sus peque\u00f1as tiendas. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FUIMOS AL AMAZON GO STORE Y REVELAMOS SU SECRETO\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/o_hg_JBmDTY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"text-align:center\"><strong>Tienda Amazon Go acepta efectivo para &#8216;no discriminar a pobres<\/strong><\/h4>\n\n\n\n<p style=\"text-align:justify\"><em>La tienda f\u00edsica que inaugur\u00f3 Amazon en <a href=\"https:\/\/universidad.uninter.edu.mx\/carreras\/LEMP\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Nueva York (opens in a new tab)\">Nueva York<\/a> acepta dinero en efectivo luego de una ola de cr\u00edticas porque otras tiendas de la cadena solo aceptaban pagos por apps.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1093\" height=\"788\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-5.jpg\" alt=\"Amazon GO\" class=\"wp-image-1429\" srcset=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-5.jpg 1093w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-5-300x216.jpg 300w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-5-768x554.jpg 768w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-5-1024x738.jpg 1024w\" sizes=\"auto, (max-width: 1093px) 100vw, 1093px\" \/><\/figure>\n\n\n\n<p style=\"text-align:justify\">La tienda \u201cAmazon Go\u201d, inaugurada en un centro de comercial de Manhattan, es la primera de su tipo en aceptar billetes y monedas. En otros <a href=\"https:\/\/universidad.uninter.edu.mx\/carreras\/LCE\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"comercios (opens in a new tab)\">comercios<\/a> de Amazon, los clientes deb\u00edan pagar con una app vinculada con una tarjeta de cr\u00e9dito o con una cuenta de Amazon.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>La compa\u00f1\u00eda, ante denuncias de que estaba discriminando a los pobres, anunci\u00f3 el mes pasado que estaba elaborando planes para que sus tiendas pudieran aceptar efectivo.<\/em><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"364\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-3.jpg\" alt=\"Amazon GO\" class=\"wp-image-1432\" srcset=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-3.jpg 626w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-3-300x174.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure><\/div>\n\n\n\n<p style=\"text-align:justify\">En la nueva tienda, quienes quieran pagar en efectivo deber\u00e1n ir con un empleado que escanear\u00e1 cada producto con un dispositivo m\u00f3vil, aceptar\u00e1 el pago, y dar\u00e1 el vuelto y un recibo. No hay cajas registradoras en la tienda.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"text-align:center\"><strong>Amazon trabaja en un sistema de pago que utiliza las manos como identificaci\u00f3n<\/strong><\/h4>\n\n\n\n<p style=\"text-align:justify\"><em>La idea es que un usuario se identifique a trav\u00e9s de su mano y que el pago derive autom\u00e1ticamente a la tarjeta de cr\u00e9dito o d\u00e9bito correspondiente.<\/em><\/p>\n\n\n\n<p style=\"text-align:justify\">Los sensores utilizados para el sistema no requieren que los usuarios toquen f\u00edsicamente la superficie de escaneo. Los sensores utilizan visi\u00f3n por computadora y geometr\u00eda de profundidad para procesar e identificar la forma y el tama\u00f1o de una mano.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"353\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-6.jpg\" alt=\"Amazon GO\" class=\"wp-image-1436\" srcset=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-6.jpg 605w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-6-300x175.jpg 300w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<p style=\"text-align:justify\">Una vez que se ha implementado la tecnolog\u00eda, el pago se puede realizar dentro de los 300 milisegundos, seg\u00fan una fuente dentro de Amazon. Una transacci\u00f3n regular, con una tarjeta de cr\u00e9dito o d\u00e9bito demora de tres a cuatro segundos. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Amazon quiere implementar la tecnolog\u00eda a principios del pr\u00f3ximo a\u00f1o 2020, en varias tiendas <\/strong><em><strong>Whole Foods<\/strong><\/em><strong> en Estados Unidos, para que los clientes con cuentas de Amazon Prime pueden pagar con sus manos.<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"473\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-7.jpg\" alt=\"Amazon GO\" class=\"wp-image-1440\" srcset=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-7.jpg 630w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-7-300x225.jpg 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure><\/div>\n\n\n\n<p style=\"text-align:justify\">Actualmente Amazon cuenta con 13 establecimientos (incluyendo el que acaba de abrir en Nueva York, Park Avenue). Repartidos entre la ciudad de la Gran Manzana; Seattle (donde se estren\u00f3), San Francisco y Chicago. La idea de la <a href=\"https:\/\/universidad.uninter.edu.mx\/carreras\/LANI\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"compa\u00f1\u00eda (opens in a new tab)\">compa\u00f1\u00eda<\/a> dirigida por Jeff Bezos pasa por tener abiertos 3.000 locales similares en 2021, lo que significa una expansi\u00f3n casi sin precedentes en menos de dos a\u00f1os.<\/p>\n\n\n\n<div class=\"wp-block-button alignleft is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link\" href=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\">M\u00e1s de la ENDECS<\/a><\/div>\n\n\n\n<div class=\"wp-block-button alignleft is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link\" href=\"https:\/\/blogs.uninter.edu.mx\/\">Comunidad Uninter<\/a><\/div>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.facebook.com\/dacsuninter1\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"317\" src=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2019\/06\/Blog-ENDECS.jpg\" alt=\"Escuela de Negocios, Derecho y Ciencias Sociales\" class=\"wp-image-6\" srcset=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2019\/06\/Blog-ENDECS.jpg 1020w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2019\/06\/Blog-ENDECS-300x93.jpg 300w, https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2019\/06\/Blog-ENDECS-768x239.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/a><figcaption><a href=\"https:\/\/www.facebook.com\/dacsuninter1\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ENDECS (opens in a new tab)\">ENDECS<\/a><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hace ya dos a\u00f1os que el barrio de Capitol Hill en Seattle vio aparecer por primera vez un concepto totalmente nuevo y rompedor de supermercado: Amazon Go. El local cuenta con una tecnolog\u00eda propia que permite a los consumidores no tener que pasar por caja cuando finalizan su compra. La cosa no se ha quedado&hellip;<\/p>\n","protected":false},"author":17,"featured_media":1421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[260,1,155],"tags":[21,244,51,156,22,23],"class_list":["post-1419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-de-interes-social","category-endecs","category-noticias","tag-endecs","tag-escuela-de-negocios-derecho-y-ciencias-sociales","tag-mercadotecnia","tag-noticias","tag-uninter","tag-universidad-internacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Amazon Go: \u00bfSabes qu\u00e9 es? - ENDECS<\/title>\r\n<meta name=\"description\" content=\"Amazon introdujo su concepto de tienda GO a finales del 2016 y a d\u00eda de HOY, a\u00fan nos sigue pareciendo una idea muy lejana. Se trata de un planteamiento...\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2020\/01\/20\/amazon-go-sabes-que-es\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_MX\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Amazon GO: \u00bfSabes que es?\" \/>\r\n<meta property=\"og:description\" content=\"Amazon introdujo su concepto de tienda GO a finales del 2016, y a d\u00eda de hoy, a\u00fan nos sigue pareciendo una idea muy lejana. Se trata de un planteamiento de establecimiento en el que no hay empleados: entras, vas metiendo en la cesta lo que quieres y te marchas. Sin pasar por caja (ni siquiera la t\u00edpica de autoservicio, mucho m\u00e1s extendida en muchos negocios hoy en d\u00eda) ni hablar con nadie.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2020\/01\/20\/amazon-go-sabes-que-es\/\" \/>\r\n<meta property=\"og:site_name\" content=\"ENDECS\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-01-20T15:00:18+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/wp-content\/uploads\/2020\/01\/GO-6.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"512\" \/>\r\n\t<meta property=\"og:image:height\" content=\"512\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Alexis Andrade\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:title\" content=\"Amazon GO: \u00bfSabes que es?\" \/>\r\n<meta name=\"twitter:description\" content=\"Amazon introdujo su concepto de tienda GO a finales del 2016, y a d\u00eda de hoy, a\u00fan nos sigue pareciendo una idea muy lejana. 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