{"id":408,"date":"2020-02-17T13:30:34","date_gmt":"2020-02-17T19:30:34","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/?p=408"},"modified":"2020-01-23T12:44:03","modified_gmt":"2020-01-23T18:44:03","slug":"tesina-de-grado-2","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2020\/02\/17\/tesina-de-grado-2\/","title":{"rendered":"La carencia de un plan de administraci\u00f3n y mercadotecnia, motivo de fracaso de las peque\u00f1as empresas en Cuernavaca Morelos"},"content":{"rendered":"\n
\"uninter\"<\/figure>\n\n\n\n

Tesina de Grado<\/strong><\/h2>\n\n\n\n

Esta tesina de grado, se enfoca principalmente a los empresarios de la ciudad de Cuernavaca, sobre m\u00faltiples quejas por la falta de apoyo del gobierno; la innumerable competencia, las bajas ventas, la falta de dinero, incluso por ello mismo, la falta de pago a los empleados y los impuestos.<\/p>\n\n\n\n

\"Tesina<\/figure><\/div>\n\n\n\n

La investigaci\u00f3n fue presentada por la LIC. XIMENA PATRICIA GARC\u00cdA GUTI\u00c9RREZ<\/strong> para obtener el grado de Maestra<\/strong> en Mercadotecnia global.<\/a><\/p>\n\n\n\n

Sin embargo, se considera que cada uno de estos argumentos son simplemente hip\u00f3tesis o efectos de una gran causa, que pueda ser una cultura organizacional o administrativa e incluso mercadol\u00f3gica, que las grandes cadenas o franquicias utilizan y que les asegura la vigencia de su empresa de forma sana y creciente. <\/p>\n\n\n\n

Cuernavaca, por su cercan\u00eda a la ahora CDMX (ciudad de M\u00e9xico), fuera de que tenga muchos beneficios, se ha encontrado con muchos perjuicios de un mercado emergente solamente de fin de semana. Una ciudad cara, con poca oferta de trabajo y sueldos muy mal pagados, lo que nos permite hacer m\u00e1s interesante este estudio.<\/p>\n\n\n\n

\"Tesina<\/figure><\/div>\n\n\n\n

Se ha seleccionado empresarios peque\u00f1os, ya que es notorio que son los m\u00e1s afectados en este rubro, ya que al recorrer calles de la ciudad y la zona metropolitana, se encuentran constantemente negocios que dicen \u201cse renta\u201d o \u201cse vende\u201d, que en ocasiones son ocupados y en poco tiempo nuevamente se encuentran disponibles, ante un mercado cada vez m\u00e1s dif\u00edcil y competitivo.<\/p>\n\n\n\n

Sin lugar a duda la administraci\u00f3n, tambi\u00e9n es un factor determinante para el buen funcionamiento de una Mipyme o grande en cualquier parte del mundo. Lo que en este caso se puede anticipar la forma inadecuada o inexperta de administrar; y la reticencia a hacerlo de parte de los inversionistas en esta ciudad.<\/p>\n\n\n\n

Si quieres seguir leyendo, ingresa al siguiente link <\/strong><\/p>\n\n\n\n

Descarga aqu\u00ed<\/strong><\/a><\/div>\n\n\n\n
M\u00e1s de la ENDECS<\/strong><\/a><\/div>\n\n\n\n
Otras publicaciones<\/strong><\/a><\/div>\n\n\n\n
\"Escuela<\/a>
ENDECS<\/a><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Tesina de Grado, La carencia de un plan de administraci\u00f3n y mercadotecnia, motivo de fracaso de las peque\u00f1as empresas en Cuernavaca Morelos, presentada por la LIC. XIMENA PATRICIA GARC\u00cdA GUTI\u00c9RREZ para obtener el grado de Maestra en Mercadotecnia global.<\/p>\n","protected":false},"author":12,"featured_media":383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,30,4],"tags":[21,244,90,89,22,23],"class_list":["post-408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-endecs","category-investigaciones","category-posgrados-uninter","tag-endecs","tag-escuela-de-negocios-derecho-y-ciencias-sociales","tag-fracaso-de-las-pymes","tag-plan-de-administracion","tag-uninter","tag-universidad-internacional"],"yoast_head":"\r\nTesina de Grado de la Lic. 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