{"id":414,"date":"2020-02-19T13:30:36","date_gmt":"2020-02-19T19:30:36","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/?p=414"},"modified":"2020-01-23T14:34:49","modified_gmt":"2020-01-23T20:34:49","slug":"tesina-de-grado","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2020\/02\/19\/tesina-de-grado\/","title":{"rendered":"Estrategia de posicionamiento de “Klinik” como consultorio especializado en el uso de medicina Homotoxicologica en Cuernavaca, Morelos"},"content":{"rendered":"\n
\"uninter\"\/<\/a><\/figure>\n\n\n\n

Tesina de Grado<\/h2>\n\n\n\n

Esta tesina de grado establece una estrategia de posicionamiento de \u201cKlinik\u201d como consultorio especializado en el uso de medicina Homotoxicolog\u00eda en Cuernavaca de Morelos<\/p>\n\n\n\n

\"Tesina<\/figure><\/div>\n\n\n\n

La Tesina de grado fue presentada por la LIC. JESSICA DENNISE GASCA HERN\u00c1NDEZ<\/strong> para obtener el grado de Maestro<\/strong> en Administraci\u00f3n con especialidad en negocios internacionales<\/a><\/p>\n\n\n\n

La salud es uno de los principales elementos m\u00e1s relevantes para lograr un buen desarrollo en la vida. Esto sucede cuando una persona no est\u00e1 conforme con la medicina tradicional (al\u00f3pata); se ve en la necesidad de buscar alternativas para la salud en tratamientos menos da\u00f1inos, efectivos y en la b\u00fasqueda de especialistas que den respuesta a sus inquietudes. Es lo que se busca en este proyecto de atender este mercado por medio de medicina alternativa.<\/p>\n\n\n\n

Debido que se est\u00e1 generando estrategias de posicionamiento, se pueden captar posibles clientes, buscando que seamos la opci\u00f3n m\u00e9dica, hasta lograr una lealtad hacia la medicina.<\/p>\n\n\n\n

Por lo anterior, la tesis se divide en cinco cap\u00edtulos donde en el primero estructura la forma en c\u00f3mo se dio metodol\u00f3gicamente hablando la investigaci\u00f3n. El segundo toca aspectos del marco referencial para dar seguir los distintos sectores donde surgen puntos que se consideran dentro de la estrategia a establecer; lo anterior se encuentra en el cap\u00edtulo n\u00famero tres. <\/p>\n\n\n\n

En el cuarto cap\u00edtulo se hace la segmentaci\u00f3n del mercado, considerando aspectos como la situaci\u00f3n de la competencia, las ventajas de la cl\u00ednica y el nivel de rentabilidad. El trabajo incluye un quinto cap\u00edtulo que aborda el aspecto de posicionamiento, todo lo referente al producto y servicio, considerando desde la microlocalizaci\u00f3n hasta los aspectos de venta.<\/p>\n\n\n\n

Si quieres seguir leyendo, ingresa al siguiente link <\/strong><\/p>\n\n\n\n

Descarga aqu\u00ed<\/strong><\/a><\/div>\n\n\n\n
M\u00e1s de la ENDECS<\/strong><\/a><\/div>\n\n\n\n
Otras publicaciones<\/strong><\/a><\/div>\n\n\n\n
\"Escuela<\/a>
ENDECS<\/a><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Tesina de Grado Esta tesina de grado establece una estrategia de posicionamiento de \u201cKlinik\u201d como consultorio especializado en el uso de medicina Homotoxicolog\u00eda en Cuernavaca de Morelos La Tesina de grado fue presentada por la LIC. JESSICA DENNISE GASCA HERN\u00c1NDEZ para obtener el grado de Maestro en Administraci\u00f3n con especialidad en negocios internacionales La salud…<\/p>\n","protected":false},"author":12,"featured_media":384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,30,4],"tags":[21,244,91,92,22,23],"class_list":["post-414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-endecs","category-investigaciones","category-posgrados-uninter","tag-endecs","tag-escuela-de-negocios-derecho-y-ciencias-sociales","tag-estrategia-de-posicionamiento","tag-homotoxicologia","tag-uninter","tag-universidad-internacional"],"yoast_head":"\r\nTesina de Grado de la Lic. 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