{"id":443,"date":"2020-02-15T13:30:33","date_gmt":"2020-02-15T19:30:33","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/?p=443"},"modified":"2020-01-23T12:31:37","modified_gmt":"2020-01-23T18:31:37","slug":"tesina-de-grado-ldg-karla-hernandez-tapia","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2020\/02\/15\/tesina-de-grado-ldg-karla-hernandez-tapia\/","title":{"rendered":"Dise\u00f1o de un plan estrat\u00e9gico para la uni\u00f3n de comerciantes de la central de abasto de Emiliano Zapata Morelos A.C. con la finalidad de detectar sus necesidades en el \u00e1rea de mercadotecnia"},"content":{"rendered":"\n
\"uninter\"<\/figure><\/div>\n\n\n\n

Tesina de Grado<\/h2>\n\n\n\n

La tesina de grado pretende conocer las necesidades de la Uni\u00f3n con base en la aplicaci\u00f3n de la matriz FODA; y detectar si en realidad es necesario desarrollar un manual de identidad e imagen corporativa la Central de Abasto de Emiliano Zapata; misma, que ser\u00e1 mencionada posteriormente como la Uni\u00f3n de Comerciantes, siendo considerado como un principio fundamental en la toma de decisiones gr\u00e1ficas; teniendo la formulaci\u00f3n de estrat\u00e9gicas para la Uni\u00f3n de Comerciantes; obteniendo una optimizaci\u00f3n de recursos y \u00f3ptimo nivel competitivo de los comerciantes dentro y fuera de la Central.<\/p>\n\n\n\n

La tesina de grado fue presentada por Ldg. Karla Hern\u00e1ndez Tapia para obtener el grado de Maestro<\/strong> en Mercadotecnia global<\/a>.<\/p>\n\n\n\n

\"Tesina<\/figure>\n\n\n\n

Los problemas por los cuales ha atravesado la Central de Abasto desde su apertura han sido varios; sin embargo cabe mencionar que gran parte de estos problemas se deben a la falta de v\u00edas de acceso adecuadas y mal dise\u00f1adas; lo que implica propiamente una promoci\u00f3n y publicidad el cual ha sido un problema que ha afectado su desarrollo. Logrando que los comerciantes de la Central emigren a otras zonas comerciales en el municipio o fuera de \u00e9l; por ese motivo se emplear\u00e1 primordial atenci\u00f3n a este problema.<\/p>\n\n\n\n

Durante el proceso y preparaci\u00f3n de la investigaci\u00f3n se realizar\u00e1 un an\u00e1lisis general de la situaci\u00f3n actual de la Central de Abasto; identificado los problemas externos e internos, considerando la necesidad de una imagen a nivel comercial \u00f3ptima para una representaci\u00f3n federal de la Uni\u00f3n de comerciantes; y de la misma manera se tendr\u00e1 que enfrentar a diferentes organizaciones con el mismo giro comercial y con mayor experiencia en el mercado.<\/p>\n\n\n\n

Si quieres seguir leyendo, ingresa al siguiente link<\/strong><\/p>\n\n\n\n

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Tesina de grado Dise\u00f1o de un plan estrat\u00e9gico para la uni\u00f3n de comerciantes de la central de abasto de Emiliano Zapata Morelos A.C. con la finalidad de detectar sus necesidades en el \u00e1rea de mercadotecnia, presentada por Ldg. Karla Hern\u00e1ndez Tapia para obtener el grado de Maestro en Mercadotecnia global.<\/p>\n","protected":false},"author":17,"featured_media":385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,30,4],"tags":[21,244,51,100,22,101,23],"class_list":["post-443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-endecs","category-investigaciones","category-posgrados-uninter","tag-endecs","tag-escuela-de-negocios-derecho-y-ciencias-sociales","tag-mercadotecnia","tag-plan-estrategico","tag-uninter","tag-union-de-comerciantes","tag-universidad-internacional"],"yoast_head":"\r\nTesina de Grado Ldg. 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