{"id":489,"date":"2020-02-29T13:30:22","date_gmt":"2020-02-29T19:30:22","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/?p=489"},"modified":"2020-01-23T16:36:57","modified_gmt":"2020-01-23T22:36:57","slug":"tesis-de-grado-de-la-lic-gabriela-monsettat-lopez-salas","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2020\/02\/29\/tesis-de-grado-de-la-lic-gabriela-monsettat-lopez-salas\/","title":{"rendered":"Implementaci\u00f3n de un dise\u00f1o de plan de ventas para pa\u00edses de Latinoam\u00e9rica a trav\u00e9s de selecci\u00f3n de clientes, tomando como modelo el caso en la empresa: W\u00fcrth M\u00e9xico s.a. de C.V"},"content":{"rendered":"\n
\"Uninter\"<\/a><\/figure><\/div>\n\n\n\n

Tesis de Grado<\/h2>\n\n\n\n

Por medio de la tesis de grado; La globalizaci\u00f3n, permite que empresas internacionales tengan sedes en diferentes partes del mundo, como es el caso de la empresa W\u00fcrth, la cual tienen presencia en 5 continentes, dentro de los cuales est\u00e1 M\u00e9xico y algunos pa\u00edses de Latinoam\u00e9rica.<\/p>\n\n\n\n

\"Tesis<\/figure><\/div>\n\n\n\n

La tesis de grado fue presentada por la LIC. GABRIELA MONSERRAT L\u00d3PEZ SALAS para obtener el grado de Maestro<\/strong> en Administraci\u00f3n con especialidad en negocios internacionales<\/a>.<\/p>\n\n\n\n

Sin embargo, como toda empresa privada requiere de un crecimiento anual y su principal fuente de ingresos es a trav\u00e9s de su fuerza de ventas; es por eso que se determin\u00f3 la importancia de desarrollar un Plan de ventas; el cual en  s\u00ed,  es un  conjunto de actividades, ordenadas y sistematizadas, en donde se proyectan las ventas peri\u00f3dicamente que se estiman realizar cada a\u00f1o. Para ello, es normal que el punto de comparaci\u00f3n para determinar su objetivo de crecimiento sea la venta que se registr\u00f3 en el periodo anterior de cada uno de los clientes.<\/p>\n\n\n\n

\"Tesis<\/figure><\/div>\n\n\n\n

El siguiente Plan de ventas a seguir se implementa en la empresa W\u00fcrth M\u00e9xico para subir el nivel de sus ventas en un periodo de 12 meses; logrando as\u00ed afianzar y lograr aumentar a\u00fan m\u00e1s su nivel de posicionamiento y aceptaci\u00f3n en el mercado.<\/p>\n\n\n\n

El Plan de ventas muestra una breve rese\u00f1a hist\u00f3rica de la empresa como tal Grupo W\u00fcrth; hace \u00e9nfasis en la fuerza de ventas y en c\u00f3mo, cu\u00e1ndo y qu\u00e9 se har\u00e1 para lograr aumentar las ventas con clientes en espec\u00edfico.<\/p>\n\n\n\n

\"Tesis<\/figure><\/div>\n\n\n\n

Se presenta un an\u00e1lisis de clientes de la empresa W\u00fcrth M\u00e9xico, el cual permitir\u00e1 analizar por estudios estad\u00edsticos y programas de software; que clientes son aptos para desarrollar su potencial de ventas, que clientes son adecuados para visitar nuevamente y reactivarlos y finalmente para incursionar en la prospecci\u00f3n de clientes nuevos.<\/p>\n\n\n\n

Si quieres seguir leyendo, ingresa al siguiente link<\/strong><\/p>\n\n\n\n

Descarga aqu\u00ed<\/strong><\/a><\/div>\n\n\n\n
M\u00e1s de la ENDECS<\/strong><\/a><\/div>\n\n\n\n
Otras publicaciones<\/strong><\/a><\/div>\n\n\n\n
\"Escuela<\/a>
ENDECS<\/a><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Tesis de Grado Implementaci\u00f3n de un dise\u00f1o de plan de ventas para pa\u00edses de Latinoam\u00e9rica a trav\u00e9s de selecci\u00f3n de clientes, tomando como modelo el caso en la empresa: W\u00fcrth M\u00e9xico s.a. de C.V, presentada por la LIC. GABRIELA MONSERRAT L\u00d3PEZ SALAS para obtener el grado de Maestro en Administraci\u00f3n con especialidad en negocios internacionales.<\/p>\n","protected":false},"author":12,"featured_media":388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,30,4],"tags":[21,244,119,117,121,22,23,120],"class_list":["post-489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-endecs","category-investigaciones","category-posgrados-uninter","tag-endecs","tag-escuela-de-negocios-derecho-y-ciencias-sociales","tag-latinoamerica","tag-plan-de-ventas","tag-seleccion-de-clientes","tag-uninter","tag-universidad-internacional","tag-wurth"],"yoast_head":"\r\nTesis de Grado de la Lic. Gabriela Monsettat L\u00f3pez Salas - ENDECS<\/title>\r\n<meta name=\"description\" content=\"La tesis de grado fue presentada por la Lic Gabriela Monserrart L\u00f3pes Salas para obtener el grado de Maestro en Administraci\u00f3n con especialidad en negocios\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blogs.uninter.edu.mx\/ENDECS\/index.php\/2020\/02\/29\/tesis-de-grado-de-la-lic-gabriela-monsettat-lopez-salas\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_MX\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Implementaci\u00f3n de un dise\u00f1o de plan de ventas para pa\u00edses de Latinoam\u00e9rica a trav\u00e9s de selecci\u00f3n de clientes, tomando como modelo el caso en la empresa: W\u00fcrth M\u00e9xico s.a. de C.V\" \/>\r\n<meta property=\"og:description\" content=\"La tesis de grado fue presentada por la LIC. 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