{"id":27687,"date":"2019-05-20T15:13:54","date_gmt":"2019-05-20T20:13:54","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=27687"},"modified":"2019-05-17T17:32:28","modified_gmt":"2019-05-17T22:32:28","slug":"coca-cola","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/coca-cola\/","title":{"rendered":"Coca-Cola redise\u00f1a su packaging #NoticiasESCAT"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Coca-Cola, la bebida m\u00e1s famosa del mundo, ha creado un nuevo <\/strong>packaging<\/strong><\/em> de la mano de la agencia de dise\u00f1o Geometry en el que invita a los consumidores de la marca a comer juntos.<\/strong><\/p>\n\n\n\n\n\n\n\n

\"Coca-Cola\"\/
Coca-Cola | Redise\u00f1o<\/figcaption><\/figure>\n\n\n\n

Si hay una marca en el mercado de la alimentaci\u00f3n que haya sabido interpretar y potenciar correctamente su vertiente comercial esa es, sin duda, Coca-Cola. La compa\u00f1\u00eda estadounidense ha dado otra vuelta de tuerca a su packaging<\/em> con un nuevo dise\u00f1o. La agencia Geometry ha sido la encargada de dirigir este nueva campa\u00f1a bajo el lema: \u00abEs hora de comer juntos\u00bb.<\/p>\n\n\n\n

Las latas presentan su aspecto habitual. El color rojo invade todo el recipiente sobre el que se dibuja el logo blanco tan caracter\u00edstico de la marca. La principal diferencia la encontramos en los dibujos exclusivos de Camilla Perkins<\/a> de esta nueva campa\u00f1a. Cada lata presenta a diferentes personas con una Coca-Cola en la mano que miran al frente con una sonrisa tratando de buscar a alguien con quien compartir la bebida. Obreros, maestras, j\u00f3venes, mayores\u2026 todo tipo de personas que buscan compartir una Coca-Cola.<\/p>\n\n\n\n

Estos nuevos packagings<\/em>, exclusivos de pa\u00edses como M\u00e9xico, est\u00e1n relacionados con una campa\u00f1a que la propia marca presentaba con un v\u00eddeo promocional<\/a>. En \u00e9l se habla de c\u00f3mo las comidas t\u00edpicas de cada pa\u00eds no conocen fronteras. De c\u00f3mo occidente est\u00e1 repleto de comida asi\u00e1tica y de c\u00f3mo la hamburguesa ha llegado a Hamburgo. Un aspecto en el que se apoya para afirmar: \u00abSea cu\u00e1l sea tu comida, es m\u00e1s rica con Coca-Cola\u00bb.<\/p>\n\n\n\n

\"Coca-Cola\"\/
Coca-Cola | Packaging
<\/figcaption><\/figure>\n\n\n\n

Fuente: Graffica<\/a><\/p>\n\n\n\n

Licenciatura en Dise\u00f1o Gr\u00e1fico<\/a><\/p>\n\n\n\n

Otras noticias sobre Dise\u00f1o Gr\u00e1fico…<\/a><\/p>\n\n\n\n

\"Uninter\"<\/a><\/figure><\/div>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

Coca-Cola, la bebida m\u00e1s famosa del mundo, ha creado un nuevo packaging de la mano de la agencia de dise\u00f1o Geometry en el que invita a los consumidores de la marca a comer juntos.<\/p>\n","protected":false},"author":22,"featured_media":27690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,9],"tags":[288,190,97,32,289,31,37],"class_list":["post-27687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-grafico","category-diseno-industrial","tag-coca-cola","tag-diseno-grafico","tag-diseno-industrial","tag-escat","tag-packaging","tag-uninter","tag-universidad-internacional"],"yoast_head":"\r\nCoca-Cola redise\u00f1a su packaging #NoticiasESCAT - 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