{"id":29521,"date":"2019-07-01T20:48:51","date_gmt":"2019-07-02T01:48:51","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=29521"},"modified":"2019-06-21T12:34:23","modified_gmt":"2019-06-21T17:34:23","slug":"una","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/una\/","title":{"rendered":"Una pasarela con realidad aumentada para compras online #NoticiasESCAT"},"content":{"rendered":"\n
\"Una<\/a><\/figure><\/div>\n\n\n\n

Madrid-Asos ha anunciado el lanzamiento de una pasarela virtual como su primera experiencia de realidad aumentada.<\/p>\n\n\n\n\n\n\n\n

\"una\"\/<\/a>

El comercio online est\u00e1 probando otros usos de la realidad aumentada, incluyendo una herramienta que permite a los clientes ver los productos en modelos de distintas tallas, y ver c\u00f3mo les quedar\u00eda una prenda dependiendo de su tipo de cuerpo.<\/figcaption><\/figure>\n\n\n\n

as\u00ed ya disponible en la aplicaci\u00f3n de la marca para dispositivos iOS 11.3 y siguientes a nivel global, tambi\u00e9n el test de la Pasarela Virtual est\u00e1 disponible para m\u00e1s de 100 productos nuevos de Asos Design.<\/p>\n\n\n\n

Por lo tanto, apuntando una c\u00e1mara Smartphone hacia cualquier superficie plana, pulsando el bot\u00f3n \u2018AR\u2019 en el producto de la app, los clientes pueden ver a los modelos desfilar en su pantalla como si estuvieran delante de ellos.<\/p>\n\n\n\n

\"una\n\"\/<\/a>

Cabe destacar que esta tecnolog\u00eda ha sido desarrollada en colaboraci\u00f3n con la empresa de realidad aumentada HoloMe, basada en Londres.<\/figcaption><\/figure>\n\n\n\n

Objetivo experiencia
Janosch Amstruz, CEO de HoloMe, ha comentado: \u201cPermitiendo al consumidor llevar las compras a su propio entorno f\u00edsico, por lo tanto podemos crear una experiencia de shopping mucho m\u00e1s \u00edntima. Estamos emocionados de ver c\u00f3mo nuestra tecnolog\u00eda puede ser utilizada como un nuevo m\u00e9todo de comunicaci\u00f3n con el consumidor\u201d.<\/p>\n\n\n\n

finalmente el test es parte de la continua experimentaci\u00f3n de la compa\u00f1\u00eda con las nuevas tecnolog\u00edas. Asos ha lanzado un asistente virtual con Google, que como resultado permite a los consumidores comprar mediante comandos de voz, adem\u00e1s de haber introducido un Fit- Assistant para ayudar a los clientes a encontrar su talla real.<\/p>\n\n\n\n

Cr\u00e9dito de foto: Web de Palmier<\/p>\n\n\n\n

Fuente: Fashionunited<\/a><\/p>\n\n\n\n

licenciatura en dise\u00f1o de moda y tendencias internacionales <\/a><\/p>\n\n\n\n

M\u00e1s noticias sobre dise\u00f1o de moda…<\/strong><\/a><\/p>\n\n\n\n

\"una<\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Madrid-Asos ha anunciado el lanzamiento de una pasarela virtual como su primera experiencia de realidad aumentada.<\/p>\n","protected":false},"author":22,"featured_media":29530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7,8,9,10,29],"tags":[64,32,372,315,125,124,373,89,31,314],"class_list":["post-29521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-de-modas-y-tendencias-internacionales","category-diseno-grafico","category-diseno-industrial","category-disenos","category-posgrados","tag-alumnos","tag-escat","tag-escatnoticias","tag-escatuninter","tag-innovacion","tag-moda","tag-noticias","tag-tendencias","tag-uninter","tag-universidadinternacional"],"yoast_head":"\r\nUna 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