{"id":30252,"date":"2019-07-22T21:15:00","date_gmt":"2019-07-23T02:15:00","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=30252"},"modified":"2019-07-22T21:15:07","modified_gmt":"2019-07-23T02:15:07","slug":"prime-day","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/prime-day\/","title":{"rendered":"Prime Day #Amazon #NoticiasESCAT"},"content":{"rendered":"\n
\"ESCAT\"<\/a><\/figure><\/div>\n\n\n\n

Amazon celebr\u00f3 la quinta edici\u00f3n anual del\u00a0Prime Day,\u00a0una de las jornadas de mayor venta para Amazon, junto al\u00a0Ciber Monday\u00a0que ocurre en noviembre, luego del tradicional Black Friday.<\/p>\n\n\n\n\n\n\n\n

\"Prime\"<\/figure><\/div>\n\n\n\n

Amazon Prime Day: el d\u00eda que causa furor entre los compradores y protestas de algunos de los empleados del gigante de las compras en l\u00ednea<\/h4>\n\n\n\n

Amazon Prime Day es, o eso busca la tienda m\u00e1s grande de internet, una marat\u00f3n de compras en la que no hay largas filas.<\/p>\n\n\n\n

Los miembros de su servicio Prime encuentran descuentos y promociones en el extenso cat\u00e1logo de productos a la venta en Amazon.<\/p>\n\n\n\n

Este a\u00f1o, cinco d\u00edas antes del inicio del Prime day, la empresa organiz\u00f3 un concierto que incluy\u00f3 a las estrellas Taylor Swift, Dua Lipa, y SZA, que sirvi\u00f3 como antesala para despertar el entusiasmo de los compradores.<\/p>\n\n\n\n

Ventas millonarias<\/h4>\n\n\n\n

En el Prime Day participan 18 pa\u00edses. Los \u00fanicos pa\u00edses de habla hispana que por ahora est\u00e1n incluidos son M\u00e9xico y Espa\u00f1a.<\/p>\n\n\n\n

Adem\u00e1s de grandes mercados de occidente como Estados Unidos, Canad\u00e1, Reino Unido, Alemania y Francia, tambi\u00e9n participan China e India.<\/p>\n\n\n\n

\"Prime\"<\/figure><\/div>\n\n\n\n

Aunque Amazon no revela el monto de las ventas, inform\u00f3 que en 2018, cuando el Prime Day dur\u00f3 36 horas, vendieron m\u00e1s de 100 millones de productos.<\/p>\n\n\n\n

El costo estimado de las ventas en 2018 fue de US$3.900 millones, seg\u00fan la firma de an\u00e1lisis de mercado Coresight Research.<\/p>\n\n\n\n

Para este a\u00f1o, se calcula que las ventas podr\u00edan llegar a US$5.800 millones.<\/p>\n\n\n\n

Amazon tampoco revela el monto de las ganancias que obtiene por esas ventas.<\/p>\n\n\n\n

Oportunidad<\/h4>\n\n\n\n

Para Amazon, el Prime Day es una manera de ganar m\u00e1s suscriptores a su servicio Prime, pues solo los miembros pueden acceder a las promociones.<\/p>\n\n\n\n

En Estados Unidos, la suscripci\u00f3n a Prime cuesta US$119 al a\u00f1o e incluye beneficios como entregas el mismo d\u00eda sin costo adicional, adem\u00e1s de un servicio de video online que compite con Netflix o HBO.<\/p>\n\n\n\n

\"Prime\"<\/figure><\/div>\n\n\n\n

Seg\u00fan los analistas, los miembros de Prime tienden a comprar m\u00e1s y m\u00e1s seguido en la plataforma.<\/p>\n\n\n\n

Otras tiendas minoristas y de ventas en l\u00ednea como eBay, Walmart y Target aprovechan el entusiasmo que despierta el Prime Day y durante las mismas fechas lanzan sus propias promociones.<\/p>\n\n\n\n

“Es Navidad en julio”, le dijo Tom Caporaso, gerente de la firma Clarus Commerce, a la agencia Reuters.<\/p>\n\n\n\n

Seg\u00fan Caporaso, cerca del 50% de los compradores en l\u00ednea dicen que durante el Prime Day buscan en varias tiendas, adem\u00e1s de Amazon, para encontrar los mejores precios.<\/p>\n\n\n\n

“Eso te dice que los consumidores est\u00e1n definitivamente en actitud de comprar, pero no son 100% leales<\/strong> a Amazon”.<\/p>\n\n\n\n

En algunos casos, luego de la euforia por comprar viene el arrepentimiento.<\/p>\n\n\n\n

\"Prime\"<\/figure><\/div>\n\n\n\n

Seg\u00fan la firma Adobe Digital Insights, en 2018 los compradores devolvieron 30% m\u00e1s productos que en el Prime Day de 2017.<\/p>\n\n\n\n

Esto, seg\u00fan la firma, muestra que los consumidores se apresuran a comprar cosas que en \u00faltimas no necesitan.<\/p>\n\n\n\n

Fuente: BBC<\/a><\/h6>\n\n\n\n

Ingenier\u00eda en Sistemas Computacionales…<\/a><\/p>\n\n\n\n

M\u00e1s noticias sobre Ingenier\u00eda en Sistemas Computacionales…<\/a><\/p>\n\n\n\n

\"Universidad<\/a><\/figure><\/div>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon celebr\u00f3 la quinta edici\u00f3n anual del\u00a0Prime Day,\u00a0una de las jornadas de mayor venta para Amazon, junto al\u00a0Ciber Monday\u00a0que ocurre en noviembre, luego del tradicional Black Friday.<\/p>\n","protected":false},"author":22,"featured_media":30262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17,22],"tags":[646,644,643,647,232,32,284,31,37],"class_list":["post-30252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingenieria-en-sistemas-computacionales","category-ingenierias","tag-descuentos","tag-maraton","tag-prime-day","tag-promociones","tag-amazon","tag-escat","tag-productos","tag-uninter","tag-universidad-internacional"],"yoast_head":"\r\nPrime Day #Amazon #NoticiasESCAT - 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