{"id":32801,"date":"2019-10-14T10:32:19","date_gmt":"2019-10-14T15:32:19","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=32801"},"modified":"2019-10-14T10:32:27","modified_gmt":"2019-10-14T15:32:27","slug":"logotipo-como-es-percibido-por-tu-cerebro-disenosescat","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/logotipo-como-es-percibido-por-tu-cerebro-disenosescat\/","title":{"rendered":"Logotipo \u00bfc\u00f3mo es percibido por tu cerebro? #Dise\u00f1osESCAT"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

En la comunicaci\u00f3n visual, el neuromarketing entiende como las personas perciben, procesan, qu\u00e9 retienen o qu\u00e9 desechan de la informaci\u00f3n mostrada en gr\u00e1ficos para finalmente conocer cu\u00e1l fue la respuesta emocional que se cre\u00f3 en ellos…<\/p>\n\n\n\n\n\n\n\n

Esto porque las emociones son m\u00e1s f\u00e1ciles de grabarse en la memoria, por lo que sucede igual con la informaci\u00f3n generada en el mismo momento. <\/p>\n\n\n\n

\"Logotipo\"
Logotipo<\/figcaption><\/figure><\/div>\n\n\n\n

Existen diversas formas de comunicaci\u00f3n visual que se pueden generar mediante diversas t\u00e9cnicas o herramientas; en las cuales tu cerebro puede percibir constantemente, pero en ellas siempre existir\u00e1 un orden fundamental de percepci\u00f3n y es muy importante que los conozcamos… <\/p>\n\n\n\n

\u00c9ste principalmente es el color, la forma y el significado, aunque se desglosa m\u00e1s espec\u00edficamente de la siguiente manera:<\/p>\n\n\n\n

\u00bfQu\u00e9 elementos se reconoce en un logotipo?<\/h3>\n\n\n\n

A continuaci\u00f3n te mostramos los elementos que reconoce y es percibido por el cerebro:<\/p>\n\n\n\n

  1. Color:<\/strong>
    El ojo no es el que percibe el color, como se cree popularmente, en realidad \u00e9ste es captado por el cerebro mediante procesos neuronales.<\/li>
  2. Forma: <\/strong>
    Autom\u00e1ticamente despu\u00e9s de que reconoce el color, el c\u00f3rtex visual reconoce las formas de los objetos, incluyendo las que se forman con los espacios en blanco<\/li>
  3. Agrupaci\u00f3n:<\/strong>
    Los elementos son agrupados en distintas categor\u00edas que son elegidas por el cerebro.<\/li>
  4. Asociaci\u00f3n previa: <\/strong>
    El cerebro relaciona los objetos y formas con patrones antes vistos y que est\u00e1n guardados dentro de la memoria, con esto se generan asociaciones con experiencias previas.<\/li>
  5. Reconocimiento de experiencias: <\/strong>
    Gracias al paso anterior, el cerebro puede reconocer los objetos y otorgar un significado a lo que ve, es decir, le otorga valores sem\u00e1nticos.<\/li>
  6. Decisiones activas:<\/strong>
    Gracias a toda esta vinculaci\u00f3n que ocurre en mil\u00e9simas de segundo y que el cerebro recuerda como positivas, es que podr\u00e1 tomar una decisi\u00f3n nuevamente a favor de la informaci\u00f3n presentada.<\/li><\/ol>\n\n\n\n
    Fuente: Paredro<\/a> <\/h6>\n\n\n\n

    Licenciatura en Dise\u00f1o Gr\u00e1fico <\/a><\/p>\n\n\n\n

    M\u00e1s noticias sobre Dise\u00f1o Gr\u00e1fico…<\/a><\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

    En la comunicaci\u00f3n visual, el neuromarketing entiende como las personas perciben, procesan, qu\u00e9 retienen o qu\u00e9 desechan de la informaci\u00f3n mostrada en gr\u00e1ficos para finalmente conocer cu\u00e1l fue la respuesta emocional que se cre\u00f3 en ellos…<\/p>\n","protected":false},"author":22,"featured_media":32802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,10],"tags":[1000,190,188,32,107,850,31,37],"class_list":["post-32801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-grafico","category-disenos","tag-disenadores","tag-diseno-grafico","tag-disenos","tag-escat","tag-escat-uninter","tag-logotipos","tag-uninter","tag-universidad-internacional"],"yoast_head":"\r\nLogotipo \u00bfc\u00f3mo es percibido por tu cerebro? 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