{"id":35237,"date":"2020-01-21T08:55:46","date_gmt":"2020-01-21T14:55:46","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=35237"},"modified":"2025-04-07T14:17:24","modified_gmt":"2025-04-07T19:17:24","slug":"packaging-disenoindustrial","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/packaging-disenoindustrial\/","title":{"rendered":"Packaging #ESCAT #Dise\u00f1oIndustrial #Uninter"},"content":{"rendered":"
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Packaging es lo que se denomina como la elaboraci\u00f3n y creaci\u00f3n de embalaje, empaquetado y etiquetado que representan las aristas de una especialidad del dise\u00f1o industrial. <\/p>\n\n\n\n\n\n\n\n

La Importancia de las Emociones en el Consumo<\/strong><\/p>\n\n\n\n

En el proceso de compra, las emociones juegan un papel fundamental. Estas emociones no solo influyen en la decisi\u00f3n de compra, sino que tambi\u00e9n tienen un impacto en c\u00f3mo los consumidores perciben una marca. Por esta raz\u00f3n, los dise\u00f1adores de packaging deben tener en cuenta los factores emocionales al crear envases que no solo sean funcionales, sino que tambi\u00e9n evoquen una respuesta positiva en el consumidor. Es aqu\u00ed donde entra en juego el an\u00e1lisis de estrategias cerebrales para identificar qu\u00e9 elementos visuales, colores y formas son m\u00e1s efectivos para conectar emocionalmente.<\/p>\n\n\n

\n
\"Packaging\"<\/figure>\n<\/div>\n\n\n

Elementos Clave en el Dise\u00f1o de Packaging<\/strong><\/p>\n\n\n\n

El dise\u00f1o de packaging se basa en tres elementos clave:<\/p>\n\n\n\n

    \n
  1. Funcionalidad l\u00f3gica y anal\u00edtica<\/strong>: El embalaje debe ser pr\u00e1ctico, f\u00e1cil de usar y eficiente para el transporte y almacenamiento del producto.<\/li>\n\n\n\n
  2. Emocional<\/strong>: El dise\u00f1o debe apelar a las emociones del consumidor, transmitiendo sensaciones de confianza y atractivo.<\/li>\n\n\n\n
  3. Supervivencia y protecci\u00f3n<\/strong>: El empaque debe garantizar la seguridad y protecci\u00f3n del producto, preservando su integridad hasta que llegue al consumidor.<\/li>\n<\/ol>\n\n\n\n

    Todas las marcas buscan ser el n\u00famero uno, entender la categor\u00eda y las ventajas de una plataforma de imagen es lo que hace entender 4 puntos con suma relevancia en el contexto empresarial el buen dise\u00f1o de un empaque:<\/p>\n\n\n\n

    1.- Consistencia de los mensajes
    2.- Fen\u00f3menos culturales
    3.- Poder extenderse
    4.- Marcas m\u00e1s rentables<\/p>\n\n\n

    \n
    \"Packaging\"<\/figure>\n<\/div>\n\n\n
    Fuente: Merca2.0<\/a><\/h6>\n\n\n\n

    Licenciatura en Dise\u00f1o Industrial<\/a><\/p>\n\n\n\n

    M\u00e1s noticias sobre Dise\u00f1o Industrial… <\/a><\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

    Packaging es lo que se denomina como la elaboraci\u00f3n y creaci\u00f3n de embalaje, empaquetado y etiquetado que representan las aristas de una especialidad del dise\u00f1o industrial.<\/p>\n","protected":false},"author":22,"featured_media":35238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10],"tags":[97,594,32,289,31,37],"class_list":["post-35237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-industrial","category-disenos","tag-diseno-industrial","tag-embalaje","tag-escat","tag-packaging","tag-uninter","tag-universidad-internacional"],"yoast_head":"\r\nPackaging #ESCAT #Dise\u00f1oIndustrial #Uninter<\/title>\r\n<meta name=\"description\" content=\"El packaging es el dise\u00f1o y creaci\u00f3n de embalajes, empaques 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