{"id":35312,"date":"2020-01-14T20:57:33","date_gmt":"2020-01-15T02:57:33","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=35312"},"modified":"2020-01-09T16:37:59","modified_gmt":"2020-01-09T22:37:59","slug":"exito-en-branding-disenos-uninter","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/exito-en-branding-disenos-uninter\/","title":{"rendered":"\u00c9xito en branding #Dise\u00f1os #Uninter"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Branding: 10 acciones que conducen al \u00e9xito. Un tono de voz, la forma como se habla, el tipo de lenguaje que se expresa, todo debe tener coherencia si de hacer mensajes significativos para la audiencia se trata.<\/p>\n\n\n\n\n\n\n\n

Dichos elementos, asegura Nicky Nicolls, directora ejecutiva global de la firma de mercadotecnia Lambie-Nairn, forman parte de un proyecto integral de branding, el cual permite llevar de la mano a las marcas en su proceso evolutivo. <\/p>\n\n\n\n

\"Pasos<\/figure><\/div>\n\n\n\n

\u201cEn primer lugar est\u00e1 su esencia, su raz\u00f3n de ser, la cual debe establecerse con una visi\u00f3n de largo plazo. La esencia de la marca debe vincularse con su estrategia de negocios tambi\u00e9n. Despu\u00e9s que se ha establecido esto con claridad, tomamos cuenta los elementos visuales como la fotograf\u00eda, dise\u00f1o, tipograf\u00eda, logotipo y todo lo que conlleva su imaginer\u00eda visual\u201d. <\/p>\n\n\n\n

Lleva a cabo estas diez acciones y recomendaciones para que tu proceso de branding tenga mejores resultados:<\/p>\n\n\n\n

1. Conocer a tus audiencias
Recuerda que el branding entabla comunicaci\u00f3n y di\u00e1logo con las personas y sus gustos. <\/p>\n\n\n\n

2. Elige bien a tus clientes
Es mejor trabajar con gente inteligente, creativa que sea creyente de los retos.<\/p>\n\n\n\n

3. Todo comienza con una idea simple
Trata encontrar ideas sencillas que no deriven en algo demasiado complejo.<\/p>\n\n\n\n

4. Busca colaboraci\u00f3n
En todo proceso de branding es crucial la colaboraci\u00f3n de los clientes, ellos saben lo que buscan.<\/p>\n\n\n\n

5. Encuentra singularidad
Identifica los diferenciadores de tu cliente sus marcas y productos, son grandes oportunidades.<\/p>\n\n\n\n

6. Compromiso
Entr\u00e9gate a la labor creativa, ofrece tu tiempo y dedica tus mejores acciones para alcanzar el \u00e9xito.<\/p>\n\n\n\n

7. Pasi\u00f3n
El branding es como una historia de amor, debes tratar de buscar siempre un final feliz.<\/p>\n\n\n\n

8. Coherencia
Coloca tu creatividad en el contexto y el enlace de comunicaci\u00f3n acorde a la marca y sus audiencias.<\/p>\n\n\n\n

9. Visibilidad
Encuentra los canales adecuados para llegar a las audiencias,adapta el presupuesto para medios y otras acciones.<\/p>\n\n\n\n

10. Todo proyecto es el mejor
Nunca se debe desde\u00f1ar un trabajo, sin importar su tama\u00f1o ni sus costos\u2026 siempre da lo mejor de s\u00ed.<\/p>\n\n\n\n

Fuente: Merca2.0 <\/a><\/h6>\n\n\n\n

Licenciatura en Dise\u00f1o Gr\u00e1fico <\/a><\/p>\n\n\n\n

M\u00e1s noticias sobre Dise\u00f1o Gr\u00e1fico…<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Branding: 10 acciones que conducen al \u00e9xito. Un tono de voz, la forma como se habla, el tipo de lenguaje que se expresa, todo debe tener coherencia si de hacer mensajes significativos para la audiencia se trata.<\/p>\n","protected":false},"author":22,"featured_media":35313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,10],"tags":[591,190,910,32,31,37],"class_list":["post-35312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-grafico","category-disenos","tag-branding","tag-diseno-grafico","tag-elementos","tag-escat","tag-uninter","tag-universidad-internacional"],"yoast_head":"\r\n\u00c9xito en branding #Dise\u00f1os #Uninter - Escuela de Ciencias, Artes y Tecnolog\u00eda<\/title>\r\n<meta name=\"description\" content=\"Branding: 10 acciones que conducen al \u00e9xito. 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