{"id":38989,"date":"2020-06-23T20:10:00","date_gmt":"2020-06-24T01:10:00","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=38989"},"modified":"2025-04-01T09:17:26","modified_gmt":"2025-04-01T15:17:26","slug":"empaques-sin-color","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/empaques-sin-color\/","title":{"rendered":"Empaques sin color #Dise\u00f1os #Uninter"},"content":{"rendered":"
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

El concepto de dise\u00f1o minimalista ha ganado popularidad en el mundo del branding en los \u00faltimos a\u00f1os. Este estilo se caracteriza por la simplicidad, el uso de colores limitados y la eliminaci\u00f3n de detalles innecesarios. Un experimento interesante, ideado por el dise\u00f1ador Kunel Gaur, consisti\u00f3 en imaginar c\u00f3mo ser\u00edan los empaques de varias marcas si se redujeran a un dise\u00f1o minimalista, utilizando exclusivamente blanco y negro. La propuesta era averiguar si, a pesar de la ausencia de colores vibrantes y detalles complejos, los productos seguir\u00edan siendo f\u00e1cilmente reconocibles.<\/p>\n\n\n\n\n\n\n\n

El Experimento de Kunel Gaur<\/strong><\/p>\n\n\n\n

Kunel Gaur, fundador de la agencia creativa \u201cAnimal\u201d en Delhi, India, cuenta con a\u00f1os de experiencia en branding y ha trabajado en la creaci\u00f3n de cientos de identidades visuales. Su enfoque en este experimento fue observar c\u00f3mo las marcas, a pesar de perder sus colores distintivos, podr\u00edan mantener su identidad visual a trav\u00e9s de otros elementos, como la tipograf\u00eda, la forma y la disposici\u00f3n del logo. Al eliminar los colores, el desaf\u00edo era entender si los consumidores a\u00fan podr\u00edan identificar una marca solo con un dise\u00f1o simple y monocrom\u00e1tico.<\/p>\n\n\n\n

Resultados del Experimento<\/strong><\/p>\n\n\n\n

El resultado fue fascinante. Muchas marcas, incluso con un dise\u00f1o tan austero, segu\u00edan siendo reconocibles. Esto muestra la poderosa conexi\u00f3n que los consumidores tienen con los elementos fundamentales de las marcas, como el logo y la tipograf\u00eda. A pesar de la simplicidad, el dise\u00f1o minimalista logr\u00f3 mantener la identidad de la marca intacta. Sin embargo, algunas marcas podr\u00edan haber perdido parte de su impacto visual, ya que ciertos elementos de color y dise\u00f1o son esenciales para transmitir emociones y valores espec\u00edficos.<\/p>\n\n\n\n

Reflexi\u00f3n Final<\/strong><\/p>\n\n\n\n

Este experimento demuestra que, aunque los colores juegan un papel crucial en la identidad visual de una marca, otros factores como la forma y la tipograf\u00eda tambi\u00e9n pueden ser determinantes. El dise\u00f1o minimalista no solo desaf\u00eda las convenciones, sino que tambi\u00e9n resalta la importancia de los elementos esenciales en el branding, mostr\u00e1ndonos que la simplicidad puede ser poderosa, siempre que se realice con un enfoque estrat\u00e9gico.<\/p>\n\n\n\n

\"empaques\"\/<\/figure>\n\n\n\n

Al eliminar las im\u00e1genes corporativas, los logotipos elaborados, colores y dem\u00e1s elementos decorativos, se creer\u00eda que ser\u00eda complicado reconocer de qu\u00e9 producto se trataba, pero la realidad es que algunas marcas est\u00e1n tan afianzadas en nuestro inconsciente que sin todo esto a\u00fan es posible reconocerlas.<\/p>\n\n\n\n

Kunel Gaur cre\u00f3 m\u00e1s de 20 prototipos de como lucir\u00edan los empaques de marcas con dise\u00f1o minimalista y sin color, los cuales public\u00f3 en cuenta de Instagram<\/a> y que te mostramos a continuaci\u00f3n.<\/p>\n\n\n\n

Coca-Cola<\/h4>\n\n\n
\n
\"empaques\"<\/figure>\n<\/div>\n\n\n

Domino\u2019s<\/h4>\n\n\n
\n
\"empaques\"<\/figure>\n<\/div>\n\n\n

McDonald\u2019s<\/h4>\n\n\n\n
\"empaques\"<\/figure>\n\n\n\n

Toblerone:<\/h4>\n\n\n
\n
\"empaques\"<\/figure>\n<\/div>\n\n\n

Tropicana:<\/h4>\n\n\n
\n
\"empaques\"<\/figure>\n<\/div>\n\n\n

Maggi:<\/h4>\n\n\n\n
\"empaques\"<\/figure>\n\n\n\n

Durex<\/h4>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Colgate <\/h4>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Burger King<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

KFC<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Pringles<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Marlboro<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

M&M’S<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n
Fuente: Paredro<\/a><\/h6>\n\n\n\n

Licenciatura en Dise\u00f1o Industrial<\/a><\/p>\n\n\n\n

M\u00e1s noticias sobre Dise\u00f1o Industrial…<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

El concepto de dise\u00f1o minimalista ha ganado popularidad en el mundo del branding en los \u00faltimos a\u00f1os. Este estilo se caracteriza por la simplicidad, el uso de colores limitados y la eliminaci\u00f3n de detalles innecesarios. Un experimento interesante, ideado por el dise\u00f1ador Kunel Gaur, consisti\u00f3 en imaginar c\u00f3mo ser\u00edan los empaques de varias marcas si…<\/p>\n","protected":false},"author":22,"featured_media":39011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,26],"tags":[188,932,32,1724,1226,31,37],"class_list":["post-38989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-industrial","category-disenos","category-noticias","tag-disenos","tag-empaques","tag-escat","tag-marcas","tag-minimalismo","tag-uninter","tag-universidad-internacional"],"yoast_head":"\r\nEmpaques sin color #Dise\u00f1os #Uninter #Industrial - 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