{"id":39057,"date":"2020-08-25T07:27:00","date_gmt":"2020-08-25T12:27:00","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=39057"},"modified":"2020-07-15T10:41:09","modified_gmt":"2020-07-15T15:41:09","slug":"fundamentos-de-marketing-lee-mas-en-elibro-uninter","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/fundamentos-de-marketing-lee-mas-en-elibro-uninter\/","title":{"rendered":"Fundamentos de Marketing&#8230; lee m\u00e1s en #eLibro #Uninter"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.facebook.com\/EscatUninter\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2020\/05\/ESCAT-2-902x1024.png\" alt=\"\" class=\"wp-image-38110\" width=\"119\" height=\"135\" srcset=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2020\/05\/ESCAT-2-902x1024.png 902w, https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2020\/05\/ESCAT-2-264x300.png 264w, https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2020\/05\/ESCAT-2-768x872.png 768w, https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2020\/05\/ESCAT-2.png 1787w\" sizes=\"auto, (max-width: 119px) 100vw, 119px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>El libro &#8220;Fundamentos de Marketing&#8221; nos muestra que el marketing es una actividad fundamental en las empresas. Su estudio se centra en el intercambio, por lo que su \u00e1rea de inter\u00e9s engloba el an\u00e1lisis de las relaciones de una empresa con los diferentes agentes del entorno que interact\u00faan con ella.<br><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong>T\u00edtulo:<\/strong> Fundamentos de Marketing<br><strong>Autor:<\/strong> Monferrer Tirado, Diego<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"320\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2020\/06\/image-41.png\" alt=\"fundamentos\" class=\"wp-image-39058\" srcset=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2020\/06\/image-41.png 224w, https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2020\/06\/image-41-210x300.png 210w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/figure><\/div>\n\n\n\n<p>Especial atenci\u00f3n merece el mercado, constituido por los consumidores, los intermediarios y los competidores. <\/p>\n\n\n\n<p>De hecho, todos estamos expuestos a las manifestaciones m\u00e1s relevantes de las actividades de marketing de las empresas, como la investigaci\u00f3n de mercados, la publicidad, la venta personal, las relaciones p\u00fablicas, las promociones de ventas, la distribuci\u00f3n comercial o la segmentaci\u00f3n de mercados.Hoy en d\u00eda, las empresas, independientemente de su origen y sector de actividad, se encuentran compitiendo en un entorno global, turbulento e inestable, donde las actividades de investigaci\u00f3n de mercados y de comercializaci\u00f3n de los productos son fundamentales para sobrevivir.<\/p>\n\n\n\n<p>En esta l\u00ednea, el manual de Fundamentos de marketing est\u00e1 orientado a que el lector conozca la ciencia y filosof\u00eda del marketing y su aplicabilidad empresarial y organizativo. Los conocimientos que en \u00e9l se exponen son de vital importancia para la formaci\u00f3n de cualquier agente dentro del \u00e1mbito empresarial, sea cual sea su sector espec\u00edfico y, por tanto, sumamente relevante de cara a su actual o potencial actividad en un mercado laboral que cada vez demanda m\u00e1s especialistas en esta materia.<\/p>\n\n\n\n<p>Se pretende que el lector conozca los aspectos funda- mentales de la disciplina del marketing, tales como ser capaz de conocer qu\u00e9 es el marketing desde un punto de vista general, sus \u00faltimas orientaciones, qu\u00e9 es una segmentaci\u00f3n de mercados, analizar el comportamiento del consumidor, las he- rramientas de marketing m\u00e1s utilizadas y, en definitiva, las distintas partes que configuran un plan de marketing y su aplicaci\u00f3n a la realidad empresarial.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Fuente: <a href=\"https:\/\/elibro.net\/es\/ereader\/uninter\/51743\">eLibro<\/a><\/h6>\n\n\n\n<p class=\"has-text-align-center\">Entra ahora y descubre un mundo de libros fascinantes<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/elibro.net\/es\/lc\/uninter\/inicio\">E-Libro<\/a><\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/category\/unintervirtual\/\">M\u00e1s noticias sobre E-Libro&#8230;<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/uninter.edu.mx\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"154\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2020\/05\/escsat-1024x154.png\" alt=\"\" class=\"wp-image-38308\" srcset=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2020\/05\/escsat.png 1024w, https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2020\/05\/escsat-300x45.png 300w, https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2020\/05\/escsat-768x116.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El libro &#8220;Fundamentos de Marketing&#8221; nos muestra que el marketing es una actividad fundamental en las empresas. Su estudio se centra en el intercambio, por lo que su \u00e1rea de inter\u00e9s engloba el an\u00e1lisis de las relaciones de una empresa con los diferentes agentes del entorno que interact\u00faan con ella.<\/p>\n","protected":false},"author":22,"featured_media":39059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[26],"tags":[1351,32,1613,870,31,37],"class_list":["post-39057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-e-libro","tag-escat","tag-leer-en-linea","tag-marketing","tag-uninter","tag-universidad-internacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Fundamentos de Marketing... lee m\u00e1s en #eLibro #Uninter - ESCAT<\/title>\r\n<meta name=\"description\" content=\"El libro &quot;Fundamentos de Marketing&quot; nos muestra que el marketing es una actividad fundamental en las empresas. 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