{"id":45097,"date":"2021-07-20T21:10:00","date_gmt":"2021-07-21T02:10:00","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=45097"},"modified":"2021-07-27T08:44:02","modified_gmt":"2021-07-27T13:44:02","slug":"warner-bros-y-discovery-se-fusionan","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/warner-bros-y-discovery-se-fusionan\/","title":{"rendered":"Warner Bros y Discovery, nueva identidad #Dise\u00f1oGr\u00e1fico #Uninter"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Warner Bros y Discovery se fusionan bajo una nueva identidad visual repleta de pol\u00e9micas, el nuevo logo que representar\u00e1 la fusi\u00f3n.<\/p>\n\n\n\n\n\n\n\n

\"logo<\/figure><\/div>\n\n\n\n

A la espera de la aprobaci\u00f3n definitiva por parte de los reguladores de competencia, WarnerMedia y Discovery han firmado un hist\u00f3rico acuerdo en el que han anunciado que se fusionar\u00e1n bajo el nombre de Warner Bros. Discovery.<\/p>\n\n\n\n

Para oficializar el pacto, las empresas han presentado un nuevo logo que ser\u00e1 la identidad visual de la combinaci\u00f3n y que ha sido fruto de diferentes pol\u00e9micas en los \u00faltimos d\u00edas.<\/p>\n\n\n\n

Cuando se oficializ\u00f3 la noticia de que estos dos gigantes de los medios de comunicaci\u00f3n se fusionaban, el sector del dise\u00f1o y de la creatividad puso r\u00e1pidamente la mirada en c\u00f3mo iba a ser la nueva identidad visual de dos empresas que cuentan con dos logotipos que ya forman parte de la historia del dise\u00f1o.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Sin embargo, la fusi\u00f3n entre Warner Bros y Discovery ha dado lugar a un nuevo y extra\u00f1o dise\u00f1o que parece anticuado y salido directamente de los a\u00f1os 90.<\/p>\n\n\n\n

Las letras est\u00e1n escritas con un tipo de arte dorado en 3D y muchos dise\u00f1adores piensan que est\u00e1 muy lejos de ser la marca adecuada para el pr\u00f3ximo gran conglomerado de medios que pretende ser el futuro del cine, la televisi\u00f3n y el streaming<\/em>.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

El dise\u00f1o rompe completamente con la \u00faltima actualizaci\u00f3n que se realiz\u00f3 del escudo de Warner Bros hace apenas dos a\u00f1os. Esta fue creada por Pentagram y se llev\u00f3 a cabo con el objetivo de hacer el escudo m\u00e1s elegante y limpio. Para ello, se redibujaron los caracteres W y B en busca de un mejor equilibrio. El color tambi\u00e9n se modific\u00f3 y se escogi\u00f3 un azul m\u00e1s brillante.<\/p>\n\n\n\n

\"logo
identidad Warner Bros y Discovery
<\/figcaption><\/figure><\/div>\n\n\n\n

La fusi\u00f3n de estas dos empresas ser\u00e1 completada en 2022 y podemos suponer que m\u00e1s adelante ser\u00e1 publicado un nuevo logotipo definitivo que est\u00e9 a la altura de las circunstancias.<\/p>\n\n\n\n

Fuente: Gr\u00e0ffica<\/a><\/h6>\n\n\n\n

Licenciatura en Dise\u00f1o Gr\u00e1fico<\/a><\/p>\n\n\n\n

M\u00e1s noticias sobre Dise\u00f1o Gr\u00e1fico…<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Warner Bros y Discovery se fusionan bajo una nueva identidad visual repleta de pol\u00e9micas, el nuevo logo que representar\u00e1 la 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