{"id":45175,"date":"2021-08-10T07:45:00","date_gmt":"2021-08-10T12:45:00","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=45175"},"modified":"2021-08-09T15:33:29","modified_gmt":"2021-08-09T20:33:29","slug":"cual-es-la-importancia-del-marketing-digital-para-las-pymes-eatl-posgrados","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/cual-es-la-importancia-del-marketing-digital-para-las-pymes-eatl-posgrados\/","title":{"rendered":"Cu\u00e1l es la importancia del marketing digital para las pymes #EATL #Posgrados"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.facebook.com\/EscatUninter\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2021\/05\/ESCAT-1-902x1024-1.png\" alt=\"\" class=\"wp-image-44033\" width=\"173\" height=\"196\" srcset=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2021\/05\/ESCAT-1-902x1024-1.png 902w, https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2021\/05\/ESCAT-1-902x1024-1-264x300.png 264w, https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2021\/05\/ESCAT-1-902x1024-1-768x872.png 768w\" sizes=\"auto, (max-width: 173px) 100vw, 173px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Alexandre Tordjman, coment\u00f3 que las soluciones para el marketing y publicidad de las pymes cuentan con mayor accesibilidad y alcance.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>De acuerdo con IAB M\u00e9xico (siglas en ingl\u00e9s de Bur\u00f3 Interactivo Publicitario), 47% de los mexicanos que usan Internet ponen atenci\u00f3n a la publicidad mientras buscan temas de su inter\u00e9s. En ese sentido, la compa\u00f1\u00eda especializada en marketing digital DynAdmic M\u00e9xico inform\u00f3, es indispensable que las peque\u00f1as y medianas empresas (pymes) impulsen su publicidad y marketing en el ecosistema digital.<\/p>\n\n\n\n<p>Las pymes representan 70% del empleo generado y 50% del Producto Interno Bruto (PIB) a nivel mundial; y en cuanto a M\u00e9xico, estos porcentajes se encuentran en 78% y 42% respectivamente. Ello inform\u00f3 el Instituto Nacional de Estad\u00edstica y Geograf\u00eda (INEGI), con motivo de la conmemoraci\u00f3n por el D\u00eda de las Microempresas y Peque\u00f1as y Medianas empresas.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/galleries-api.dubalu.io\/wNDJ4HWyccL7YVUkA3jUywXljE5RFgPrcElwr49YjbzdciEE3Q.png?resizetofit.width=800&amp;resizetofit.upscale=true\" alt=\"marketing\"\/><\/figure><\/div>\n\n\n\n<p>En un comunicado con acceso al equipo de NotiPress, la directora de gerencia por parte de DynAdmic M\u00e9xico Ana Jim\u00e9nez indic\u00f3 que las pymes son clave en la recuperaci\u00f3n econ\u00f3mica. Las dificultades presentadas por la pandemia de Covid-19, desde las cadenas de suministro hasta la oferta laboral por el confinamiento, se conforman como una serie de retos y oportunidades para estas empresas. Con respecto al ecosistema digital, el posicionamiento web ha generado el auge de segmentos y agencias enfocadas en empresas tecnol\u00f3gicas para las pymes que buscan su desarrollo digital.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i2.wp.com\/www.mipuntodevista.com.mx\/wp-content\/uploads\/2021\/06\/marketing-digital.jpg?fit=1500%2C844\" alt=\"marketing\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Marketing Digital<\/h4>\n\n\n\n<p>Dentro de los procesos de adaptaci\u00f3n que las pymes requieren para enfrentar la nueva normalidad, especialistas destacaron soluciones y estrategias digitales. Este factor es clave para mantener sus operatividad y generar resiliencia; pero solo 67% de las pymes lo cumplen, indic\u00f3 un estudio realizado por Zendesk y CX Trends. Ante ello, los directivos de DynAdmic M\u00e9xico comentaron que las empresas m\u00e1s preparadas apostaron por impulsar publicidad y marketing digital, con objeto de asegurar su posicionamiento en el ecosistema digital.<\/p>\n\n\n\n<p>DynAdmic concluy\u00f3 que las principales ventajas de aplicar marketing digital a pymes son generar oportunidades, visibilidad, incrementar ventas y acercamiento a los clientes &#8220;Actualmente las pymes pueden llegar a los alcances deseados en materia de marketing y publicidad digital gracias a herramientas de contextualizaci\u00f3n y personalizaci\u00f3n&#8221;, concluyeron sus directivos. Las principales herramientas son geolocalizaci\u00f3n, filtros de clima, palabras clave, y sincronizaci\u00f3n de plataformas dentro y fuera de Internet para usar sitios y aplicaciones sin conexi\u00f3n.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Fuente: <a href=\"https:\/\/notipress.mx\/negocios\/cual-es-la-importancia-del-marketing-digital-para-las-pymes-7834\">NotiPress<\/a><\/h6>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/posgrados.uninter.edu.mx\/Esp-Administracion-Tecnologia-Linea\">Especialidad en Administraci\u00f3n de la Tecnolog\u00eda en L\u00ednea <\/a><\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/category\/especialidad-en-administracion-de-la-tecnologia-en-linea\/\">M\u00e1s noticias sobre Administraci\u00f3n de la Tecnolog\u00eda en L\u00ednea<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/uninter.edu.mx\/\"><img decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2019\/10\/4-1024x154-1-1024x154-1024x154.png\" alt=\"Universidad Internacional\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Alexandre Tordjman, coment\u00f3 que las soluciones para el marketing y publicidad de las pymes cuentan con mayor accesibilidad y alcance.<\/p>\n","protected":false},"author":22,"featured_media":45179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,5,11,17,18,22,23,26],"tags":[257,1383,32,104,870,1420,31,37],"class_list":["post-45175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adobe","category-certificaciones","category-especialidad-en-administracion-de-la-tecnologia-en-linea","category-ingenieria-en-sistemas-computacionales","category-ingenieria-industrial-y-de-sistemas-de-calidad","category-ingenierias","category-maestria-en-gestion-de-la-calidad","category-noticias","tag-digital","tag-eatluninter","tag-escat","tag-ingenierias","tag-marketing","tag-mipymes","tag-uninter","tag-universidad-internacional"],"yoast_head":"<!-- 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