{"id":49715,"date":"2022-06-20T08:30:00","date_gmt":"2022-06-20T13:30:00","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=49715"},"modified":"2022-05-25T09:41:33","modified_gmt":"2022-05-25T14:41:33","slug":"revista-que-habla-de-branding","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/revista-que-habla-de-branding\/","title":{"rendered":"Revista que habla de Branding #LDI #Industrial #Dise\u00f1o #ESCAT"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.facebook.com\/EscatUninter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2021\/08\/ESCAT-1-902x1024-1.png\" alt=\"ESCAT\" width=\"140\" height=\"140\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-justify\">La revista Gr\u00e0ffica aborda la disciplina del\u00a0branding\u00a0desde sus m\u00faltiples facetas. \u00bfEl\u00a0branding\u00a0es investigaci\u00f3n, estrategia, dise\u00f1o? Es todo eso y m\u00e1s.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2022\/05\/1-5.jpg\" alt=\"Revista\" class=\"wp-image-49720\" width=\"512\" height=\"512\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-justify\">El dise\u00f1ador y director de arte Michael Johnson, nos resume en cinco pasos y medio c\u00f3mo abordar un proyecto de branding. La sintetizaci\u00f3n de Michael Johnson da paso a la reflexi\u00f3n del director de estrategia de Gr\u00e0vita y fundador de la escuela de&nbsp;branding&nbsp;MasterBrand Iv\u00e1n D\u00edaz.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Quien explica los cuatro pilares sobre los que reposa toda marca y la importancia de alinear cada aspecto que construye la marca para obtener una estructura s\u00f3lida. Porque, como nos recuerda, \u00abde nada vale que te vistas de forma elegante, si comes la sopa con las manos\u00bb.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Todas las marcas tienen un logotipo, pero no todos los logotipos tienen una marca<\/h3>\n\n\n\n<p class=\"has-text-align-justify\">Aleix Gabarre, responsable de consultor\u00eda en Summa Branding y dise\u00f1ador de estrategias para marcas como Nestl\u00e9, Estrella Galicia o Volkswagen, pone el foco en la necesidad de que las marcas conecten con la realidad que les rodea.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2022\/05\/2-5.jpg\" alt=\"Revista\" class=\"wp-image-49728\" width=\"510\" height=\"365\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2022\/05\/3-5.jpg\" alt=\"Revista\" class=\"wp-image-49729\" width=\"510\" height=\"365\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Revista con fotograf\u00edas gourmet<\/h2>\n\n\n\n<p class=\"has-text-align-justify\">\u00bfC\u00f3mo diferenciarte en un mercado saturado? En dos reportajes reveladores analizamos la importancia del branding en el sector de las hamburguesas gourmet y de las plataformas audiovisuales. Y aprovechamos nuestra galer\u00eda fotogr\u00e1fica central para ense\u00f1aros c\u00f3mo lo hacen marcas como Vicio, The Fitzgerald, Goiko, La Pepita y Bacoa.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"735\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2022\/05\/4..jpg\" alt=\"\" data-id=\"49730\" data-link=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?attachment_id=49730#main\" class=\"wp-image-49730\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"735\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2022\/05\/5-5.jpg\" alt=\"\" data-id=\"49731\" data-link=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?attachment_id=49731#main\" class=\"wp-image-49731\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"has-text-align-justify\">Adem\u00e1s, hablamos con Armin Vit, del blog&nbsp;Brand New&nbsp;quien lleva ya dos d\u00e9cadas analizando marcas y c\u00f3mo se desarrolla el sector. Otra visi\u00f3n transversal de la disciplina es la que nos ofrece Asunci\u00f3n Mena, psic\u00f3loga e investigadora social en Little Budha, quien nos recuerda que el&nbsp;<em>branding<\/em>&nbsp;tiene el papel fundamental de escuchar a la sociedad y pone el foco en la repercusi\u00f3n que puede tener analizar fen\u00f3menos sociales para trazar estrategias de marca.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Con la intenci\u00f3n de alejarnos de la visi\u00f3n europea y hasta occidental del branding que inevitablemente nos ciega, hablamos con Pablo Rubio de Erretres, quien tiene oficinas en Madrid, Tokio y Bruselas. Y con Yah-Leng Yu, cofundadora del estudio Foreign Policy de Singapur, quien nos descubre la escena creativa de Oriente.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-protagonistas\">Protagonistas<\/h2>\n\n\n\n<p class=\"has-text-align-justify\">A lo largo de la revista encontrar\u00e1s tambi\u00e9n entrevistas con otros \u00abcreadores de marca\u00bb que trabajan a diferentes niveles. Desde Nancy Villanueva, la CEO para Iberia y Oriente Medio de Interbrand quien nos desvela las tres lentes con las que desde la agencia afrontan cada proyecto: Human Truth, Brand Economics y Brand Experience. Hasta Colophon Foundry, una fundici\u00f3n londinense especializada en crear tipograf\u00edas corporativas.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2022\/05\/6-4.jpg\" alt=\"Revista\" class=\"wp-image-49732\" width=\"510\" height=\"365\"\/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"735\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2022\/05\/7-3.jpg\" alt=\"\" data-id=\"49733\" class=\"wp-image-49733\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"735\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2022\/05\/8-2.jpg\" alt=\"\" data-id=\"49734\" data-link=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?attachment_id=49734#main\" class=\"wp-image-49734\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"has-text-align-justify\">Desde Brandsummit, la agencia valenciana especializada en crear marcas para alimentaci\u00f3n y bebidas en las que el&nbsp;<em>packaging<\/em>&nbsp;es parte esencial. Hasta la hist\u00f3rica Chermayeff &amp; Geismar &amp; Haviv. El mismo Sagi Haviv, nos explica cu\u00e1nto hay de dise\u00f1o y cu\u00e1nto de estrategia a la hora de crear algunos de los logos m\u00e1s ic\u00f3nicos de la historia.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Fuente: <a href=\"https:\/\/graffica.info\/ya-esta-aqui-la-revista-que-habla-de-branding\/\">Gr\u00e1ffica<\/a><\/h6>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/universidad.uninter.edu.mx\/carreras\/LDi\">Licenciatura en Dise\u00f1o Industrial<\/a><\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/category\/diseno-industrial\/\">M\u00e1s noticias sobre Dise\u00f1o Industrial&#8230;<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/uninter.edu.mx\/\"><img decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2021\/07\/image-5.png\" alt=\"Universidad Internacional\"\/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La revista Gr\u00e0ffica aborda la disciplina del\u00a0branding\u00a0desde sus m\u00faltiples facetas. \u00bfEl\u00a0branding\u00a0es investigaci\u00f3n, estrategia, dise\u00f1o? Es todo eso y m\u00e1s.<\/p>\n","protected":false},"author":22,"featured_media":49736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,10,26],"tags":[591,61,32,1211,2882,1724,1941,31,37],"class_list":["post-49715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-industrial","category-disenos","category-noticias","tag-branding","tag-diseno","tag-escat","tag-fotografias","tag-gourmet","tag-marcas","tag-revista","tag-uninter","tag-universidad-internacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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