{"id":52896,"date":"2022-10-24T08:28:00","date_gmt":"2022-10-24T13:28:00","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=52896"},"modified":"2022-09-02T17:21:22","modified_gmt":"2022-09-02T22:21:22","slug":"supperstudio-crea-avatar-para-un-chef","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/supperstudio-crea-avatar-para-un-chef\/","title":{"rendered":"Supperstudio crea avatar para un chef #Gr\u00e1fico #LDG #ESCAT"},"content":{"rendered":"
\n
\"ESCAT\"<\/a><\/figure>\n<\/div>\n\n\n

Supperstudio\u00a0ha dise\u00f1ado el\u00a0branding\u00a0del nuevo espacio de cocina del chef Dabiz Mu\u00f1oz a partir de su propio avatar.<\/p>\n\n\n\n\n\n\n

\n
\"Supperstudio\"<\/figure>\n<\/div>\n\n\n

Avatar por Supperstudio<\/h2>\n\n\n\n

Cuando hablamos de un avatar en la jerga de internet nos referimos a una representaci\u00f3n gr\u00e1fica asociada a un usuario en particular para su identificaci\u00f3n en un foro de internet o en un videojuego. Puede ser una fotograf\u00eda, un gif, una figura o un dibujo y puede incluso tomar una forma tridimensional.<\/p>\n\n\n\n

Este t\u00e9rmino comenz\u00f3 a utilizarse en la jerga virtual en 1987 en el mundo de los juegos de rol. Sin embargo, no fue hasta 1992 cuando realmente gan\u00f3 popularidad gracias a que el autor de ciencia ficci\u00f3n Neal Stephenson. En su novela Snow Crash lo utilizara para describir la simulaci\u00f3n virtual de la forma humana en un espacio virtual que ya se reconoc\u00eda como Metaverso.<\/p>\n\n\n\n

Generar experiencias innovadoras en los consumidores potenciales: con un avatar y con la cocina.<\/em><\/p><\/blockquote>\n\n\n\n

Este fue el punto de partida de un t\u00e9rmino que empez\u00f3 a crecer de forma exponencial y que ha sido muy utilizado durante las \u00faltimas tres d\u00e9cadas de las m\u00e1s diversas formas. En la actualidad, las marcas siguen viendo en el uso de avatares un atractivo fin comercial que ha provocado su expansi\u00f3n hacia otra perspectiva: la de generar experiencias innovadoras en los consumidores potenciales. En esta l\u00ednea, contin\u00faa siendo habitual la utilizaci\u00f3n de avatares para intentar llegar al gran p\u00fablico de una forma m\u00e1s eficaz.<\/p>\n\n\n\n

Ravioxo<\/h2>\n\n\n\n

Ravioxo es un espacio de alta cocina creado por el chef Dabiz Mu\u00f1oz en el que busca perseguir. La vanguardia descontextualizando el concepto y empezando desde lo m\u00e1s puro. Y esta ha sido precisamente la inspiraci\u00f3n que ha tenido Supperstudio para realizar el branding.<\/p>\n\n\n

\n
\"Supperstudio\"<\/figure>\n<\/div>\n\n\n

Para la identidad visual de Ravioxo el equipo de Supperstudio ha creado un avatar del chef que refleja y comunica su brillante cabeza para idear nuevos conceptos culinarios. Esta conexi\u00f3n entre el mundo virtual y el real busca generar una experiencia innovadora y mostrar una nueva dimensi\u00f3n de sabores, texturas y combinaciones. La elecci\u00f3n del color rosa busca conectar con el universo del chef y sus ic\u00f3nicos cerdos voladores.<\/p>\n\n\n\n

El avatar y el color son dos de los elementos sobre los que ha construido esta identidad visual. Esto est\u00e1 presente en varios detalles del interiorismo del local como los puntos de luz y los separadores entre espacios. Para este proyecto, Supperstudio ha contado con la colaboraci\u00f3n del ilustrador \u00d3scar Llorens. El estudio de L\u00e1zaro Rosa-Viol\u00e1n. Ha sido el encargado del dise\u00f1o interior del restaurante que est\u00e1 en el \u00e1rea Gourmet de El Corte Ingl\u00e9s de Castellana en Madrid.<\/p>\n\n\n

\n
\"Supperstudio\"<\/figure>\n<\/div>\n\n\n
Fuente: Gr\u00e1ffica<\/a><\/h6>\n\n\n\n

Licenciatura en Dise\u00f1o Gr\u00e1fico<\/a><\/p>\n\n\n\n

M\u00e1s noticias sobre Dise\u00f1o Gr\u00e1fico…<\/a><\/p>\n\n\n

\n
\"Universidad<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

ESCAT<\/p>\n","protected":false},"author":22,"featured_media":53607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,10,26],"tags":[210,3111,3112,32,2925,3113,3110,31,37],"class_list":["post-52896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-grafico","category-disenos","category-noticias","tag-animacion","tag-avatar","tag-chef-2","tag-escat","tag-experiencia-2","tag-presentacion-grafica","tag-supperstudio","tag-uninter","tag-universidad-internacional"],"yoast_head":"\r\nSupperstudio crea avatar para un chef #Gr\u00e1fico #LDG #ESCAT<\/title>\r\n<meta 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