{"id":59006,"date":"2023-07-17T12:00:00","date_gmt":"2023-07-17T17:00:00","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=59006"},"modified":"2023-07-17T10:16:21","modified_gmt":"2023-07-17T15:16:21","slug":"fairy-con-packaging-sostenible","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/fairy-con-packaging-sostenible\/","title":{"rendered":"Fairy con Packaging Sostenible #Dise\u00f1o #Pl\u00e1stico #ESCAT"},"content":{"rendered":"
\n
\"ESCAT\"<\/a><\/figure>\n<\/div>\n\n\n

Fairy busca contribuir a la reducci\u00f3n de la huella de carbono de pl\u00e1stico, por lo que ha creado una nueva propuesta.<\/p>\n\n\n\n\n\n\n

\n
\"Fairy\"<\/figure>\n<\/div>\n\n\n

La sostenibilidad es una caracter\u00edstica que ya va unida al dise\u00f1o de packaging. Esta tendencia ha provocado que muchas empresas repiensen sus productos para ofrecer a sus consumidores dise\u00f1os m\u00e1s respetuosos con el medio ambiente.<\/p>\n\n\n\n

Un caso reciente fue el de Leche Central Asturiana, que lanz\u00f3 un nuevo packaging en el que el tap\u00f3n no se separaba del brik<\/em>, levantando un amplio debate en torno a dise\u00f1o, practicidad y sostenibilidad.<\/p>\n\n\n\n

Nueva propuesta Fairy<\/h2>\n\n\n\n

Fairy, la marca de Procter & Gamble, tambi\u00e9n ha querido sumarse a esta idea lanzando un nuevo packaging sostenible que, seg\u00fan aseguran, reduce un 85% el pl\u00e1stico y es reutilizable. El dise\u00f1o es para la versi\u00f3n Maxi Power de la marca y tiene el principal objetivo de ofrecer al consumidor una alternativa sostenible.<\/p>\n\n\n

\n
\"Fairy\"<\/figure>\n<\/div>\n\n\n

Esta medida ha llegado despu\u00e9s de que la marca lanzara una encuesta en la que se concluy\u00f3 que el 91% de los consumidores dan importancia a vivir una vida respetuosa con el medio ambiente. Seg\u00fan dicha encuesta (que se llev\u00f3 a cabo el a\u00f1o pasado): el ahorro de agua, de energ\u00eda y el optar por mejorar opciones para el medio ambiente, se encuentran entre las principales razones que motivan a los consumidores a ser m\u00e1s sostenibles.<\/p>\n\n\n\n

\n

<\/p>\n<\/blockquote>\n\n\n\n

Aportar soluciones pr\u00e1cticas<\/h2>\n\n\n\n

La directora de Fairy, Erika Gamero, ha dicho lo siguiente: “estamos encantados de que Fairy contin\u00fae introduciendo soluciones pr\u00e1cticas que ayudan a todas las familias a disfrutar m\u00e1s de la vida y, al mismo tiempo, a reducir el consumo de pl\u00e1stico en casa a la hora de fregar los platos”. <\/p>\n\n\n\n

En este sentido, asegura que el envase de cart\u00f3n de la recarga de Fairy es la \u00faltima innovaci\u00f3n de la marca para llevar la comodidad de las recargas a Espa\u00f1a.<\/p>\n\n\n\n

La marca tambi\u00e9n asegura que el lanzamiento de este packaging<\/em> est\u00e1 acompa\u00f1ado de una nueva f\u00f3rmula que “proporciona unos resultados de limpieza incre\u00edble. Frotando hasta cuatro veces menos la grasa dif\u00edcil incluso en agua fr\u00eda”. Una medida con la que se busca reforzar el compromiso medioambiental de la marca fomentando dejar de usar agua caliente y ahorrar as\u00ed m\u00e1s energ\u00eda.<\/p>\n\n\n\n

Fuente: Gr\u00e1ffica<\/a><\/h6>\n\n\n\n

Licenciatura en Dise\u00f1o Industrial<\/a><\/p>\n\n\n\n

M\u00e1s noticias sobre Dise\u00f1o Industrial…<\/a><\/p>\n\n\n

\n
\"Universidad<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Fairy busca contribuir a la reducci\u00f3n de la huella de carbono de pl\u00e1stico, por lo que ha creado una nueva 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