{"id":74889,"date":"2025-08-03T22:00:00","date_gmt":"2025-08-04T03:00:00","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=74889"},"modified":"2025-06-13T11:30:06","modified_gmt":"2025-06-13T16:30:06","slug":"manual-de-identidad-corporativa","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/manual-de-identidad-corporativa\/","title":{"rendered":"Alumnos de Creatividad en el Dise\u00f1o Desarrollan Manuales de Identidad Corporativa #ESCAT #UNINTER #ProyectosESCAT"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.facebook.com\/EscatUninter\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2025\/06\/image-88.png\" alt=\"\" class=\"wp-image-74831\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Como parte de sus actividades acad\u00e9micas, los alumnos de la materia Creatividad en el Dise\u00f1o realizaron un ejercicio pr\u00e1ctico fundamental para su formaci\u00f3n profesional: la creaci\u00f3n de un <strong>manual de identidad corporativa<\/strong>. Este documento, tambi\u00e9n conocido como brandbook, recopila las pautas necesarias para que una marca se exprese de forma coherente en todos sus soportes y canales de comunicaci\u00f3n.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es un manual de identidad corporativa?<\/h2>\n\n\n\n<p>El manual de identidad corporativa es una herramienta fundamental para gestionar una marca. Su prop\u00f3sito es <strong>garantizar una imagen coherente y profesional<\/strong> en todos los medios y canales, tanto f\u00edsicos como digitales, gr\u00e1ficos, audiovisuales o interactivos.<\/p>\n\n\n\n<p>Este documento establece las reglas para la correcta aplicaci\u00f3n de los elementos gr\u00e1ficos de una marca, permitiendo una comunicaci\u00f3n visual consistente en cualquier contexto.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2025\/06\/image-98.png\" alt=\"\" class=\"wp-image-74893\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Objetivo del ejercicio acad\u00e9mico<\/h2>\n\n\n\n<p>El reto planteado a los alumnos fue <strong>crear y definir las normas correctas de aplicaci\u00f3n de una marca<\/strong>, la cual fue elegida libremente por cada estudiante.<\/p>\n\n\n\n<p>Cada manual deb\u00eda incluir los elementos esenciales para representar adecuadamente la identidad visual de la marca, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Colores institucionales<\/strong><\/li>\n\n\n\n<li><strong>Tipograf\u00edas<\/strong><\/li>\n\n\n\n<li><strong>Logotipo y sus variantes<\/strong><\/li>\n\n\n\n<li><strong>Normas de uso en distintos formatos y plataformas<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Este tipo de proyectos permite a los estudiantes comprender c\u00f3mo se construye y mantiene una identidad gr\u00e1fica s\u00f3lida, adem\u00e1s de practicar la planificaci\u00f3n estrat\u00e9gica del dise\u00f1o.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2025\/06\/Creatividad-en-el-Disen\u0303o.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Incrustado de Creatividad-en-el-Disen\u0303o.\"><\/object><a id=\"wp-block-file--media-48294852-8d0d-42a5-b621-14d52a276b19\" href=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2025\/06\/Creatividad-en-el-Disen\u0303o.pdf\">Creatividad-en-el-Disen\u0303o<\/a><a href=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2025\/06\/Creatividad-en-el-Disen\u0303o.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-48294852-8d0d-42a5-b621-14d52a276b19\">Descarga<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Criterios de evaluaci\u00f3n del proyecto<\/h2>\n\n\n\n<p>Para evaluar el trabajo de los estudiantes, se solicit\u00f3 una presentaci\u00f3n estructurada del manual de identidad corporativa que incluyera los siguientes puntos:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contenido obligatorio<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Portada y contraportada<\/strong><\/li>\n\n\n\n<li><strong>Nombre de la marca<\/strong><\/li>\n\n\n\n<li><strong>Introducci\u00f3n de la marca<\/strong><\/li>\n\n\n\n<li><strong>Misi\u00f3n, visi\u00f3n y valores<\/strong><\/li>\n\n\n\n<li><strong>Logotipo dise\u00f1ado para la marca<\/strong><\/li>\n\n\n\n<li><strong>Justificaci\u00f3n del logotipo<\/strong><\/li>\n\n\n\n<li><strong>Representaci\u00f3n visual y sus variantes<\/strong><\/li>\n\n\n\n<li><strong>Colores corporativos<\/strong><\/li>\n\n\n\n<li><strong>Tipograf\u00eda institucional<\/strong><\/li>\n\n\n\n<li><strong>Usos incorrectos de la representaci\u00f3n visual<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Contenido adicional (opcional)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Elementos extra<\/strong> como aplicaciones en papeler\u00eda, redes sociales, empaques, etc.<\/li>\n<\/ul>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2025\/06\/Paws-y-Claws.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Incrustado de Paws-y-Claws.\"><\/object><a id=\"wp-block-file--media-38103697-402c-4d10-8274-5c63f52f6b56\" href=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2025\/06\/Paws-y-Claws.pdf\">Paws-y-Claws<\/a><a href=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2025\/06\/Paws-y-Claws.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-38103697-402c-4d10-8274-5c63f52f6b56\">Descarga<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados del proyecto<\/h2>\n\n\n\n<p>Gracias a este ejercicio, los estudiantes no solo reforzaron sus conocimientos en dise\u00f1o gr\u00e1fico, branding y comunicaci\u00f3n visual, sino que tambi\u00e9n desarrollaron habilidades para abordar proyectos reales con una visi\u00f3n profesional.<\/p>\n\n\n\n<p>Cada manual se convirti\u00f3 en una muestra del potencial creativo y estrat\u00e9gico de los futuros dise\u00f1adores, reflejando su capacidad para construir marcas funcionales, est\u00e9ticas y coherentes.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2025\/06\/bruma.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Incrustado de bruma.\"><\/object><a id=\"wp-block-file--media-c2d629ce-1b97-4a33-8ac3-3c4206d1be6a\" href=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2025\/06\/bruma.pdf\">bruma<\/a><a href=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2025\/06\/bruma.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-c2d629ce-1b97-4a33-8ac3-3c4206d1be6a\">Descarga<\/a><\/div>\n\n\n\n<h6 class=\"wp-block-heading\">Fuente: <a href=\"http:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/category\/diseno-grafico\/\">Direcci\u00f3n DS<\/a><\/h6>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/universidad.uninter.edu.mx\/carreras\/LDG\">Licenciatura en Dise\u00f1o Gr\u00e1fico<\/a><\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/category\/diseno-grafico\/\">M\u00e1s noticias sobre Licenciatura en Dise\u00f1o Gr\u00e1fico&#8230;<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/universidad.uninter.edu.mx\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"154\" src=\"https:\/\/blogs.uninter.edu.mx\/ESCAT\/wp-content\/uploads\/2025\/06\/image-95.png\" alt=\"\" class=\"wp-image-74878\"\/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Como parte de sus actividades acad\u00e9micas, los alumnos de la materia Creatividad en el Dise\u00f1o realizaron un ejercicio pr\u00e1ctico fundamental para su formaci\u00f3n profesional: la creaci\u00f3n de un manual de identidad corporativa. Este documento, tambi\u00e9n conocido como brandbook, recopila las pautas necesarias para que una marca se exprese de forma coherente en todos sus soportes&hellip;<\/p>\n","protected":false},"author":43,"featured_media":74893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8],"tags":[531,5625,416,44,5626,5352,549,45,47],"class_list":["post-74889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-grafico","tag-creatividad-2","tag-disenadores-3","tag-diseno-2","tag-escat-2","tag-funcionales","tag-ldg-2","tag-marca-2","tag-uninter-2","tag-universidad-internacional-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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