{"id":75108,"date":"2025-12-09T08:00:00","date_gmt":"2025-12-09T14:00:00","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=75108"},"modified":"2025-11-05T12:10:22","modified_gmt":"2025-11-05T18:10:22","slug":"isla-de-merchandising","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/isla-de-merchandising\/","title":{"rendered":"Isla de Merchandising #ESCAT #ProyectosESCAT #UNINTER"},"content":{"rendered":"
\n
\"ESCAT\"<\/a><\/figure>\n<\/div>\n\n\n

Una isla de merchandising integra de manera estrat\u00e9gica los principios de exhibici\u00f3n comercial, comunicaci\u00f3n visual y experiencia del usuario.<\/p>\n\n\n\n\n\n\n

\n
\"Isla\"<\/figure>\n<\/div>\n\n\n

En el curso Escaparates y Display, los estudiantes de la Licenciatura en Dise\u00f1o Gr\u00e1fico llevaron a cabo un proyecto integral cuyo objetivo principal fue dise\u00f1ar y desarrollar una isla de merchandising. Esta experiencia acad\u00e9mica no s\u00f3lo foment\u00f3 el aprendizaje pr\u00e1ctico y multidisciplinario. Sino que tambi\u00e9n fortaleci\u00f3 habilidades clave como el pensamiento estrat\u00e9gico, la capacidad de an\u00e1lisis espacial y la creatividad aplicada al entorno comercial.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Proyecto de la Isla de Merchandising<\/h3>\n\n\n\n

Los proyectos de cada estudiante se estructur\u00f3 a partir de una problem\u00e1tica real del \u00e1mbito del retail: c\u00f3mo lograr una presentaci\u00f3n de productos atractiva, funcional y coherente con la identidad visual de una marca.<\/p>\n\n\n\n

A partir de este reto, los estudiantes trabajaron en equipos para proponer soluciones de dise\u00f1o que respondieran a las necesidades de un punto de venta contempor\u00e1neo, considerando variables como el flujo del usuario, la visibilidad del producto, el dise\u00f1o estructural del mobiliario y la narrativa visual.<\/p>\n\n\n

\n
\"Isla\"<\/figure>\n<\/div>\n\n\n

Uno de los elementos m\u00e1s destacables de los proyectos fue la implementaci\u00f3n de estrategias de exhibici\u00f3n que favorecieran tanto la accesibilidad del producto como la estimulaci\u00f3n sensorial del cliente. Los estudiantes analizaron distintos tipos de layout para islas de exhibici\u00f3n, evaluaron materiales y propusieron estructuras modulares que pudieran adaptarse a diversos contextos comerciales.<\/p>\n\n\n\n

Adem\u00e1s, se tomaron en cuenta factores como la ergonom\u00eda, la durabilidad y la facilidad de montaje, lo que enriqueci\u00f3 el proceso desde una perspectiva t\u00e9cnica y funcional.<\/p>\n\n\n\n

Comunicaci\u00f3n visual a trav\u00e9s del dise\u00f1o<\/h3>\n\n\n\n

En cuanto a la comunicaci\u00f3n visual, los proyectos integraron elementos gr\u00e1ficos dise\u00f1ados espec\u00edficamente para reforzar la identidad de marca y facilitar la lectura del producto. Se\u00f1al\u00e9tica, etiquetas informativas, gr\u00e1ficos promocionales e ilustraciones se concibieron con base en criterios de legibilidad, jerarqu\u00eda visual y coherencia estil\u00edstica.<\/p>\n\n\n\n

Los estudiantes tambi\u00e9n realizaron simulaciones de comportamiento del consumidor en el punto de venta para identificar puntos de contacto, zonas de atenci\u00f3n y posibles interferencias en el flujo del recorrido. A partir de estos an\u00e1lisis, las propuestas fueron ajustadas para generar una interacci\u00f3n fluida, intuitiva y placentera entre el cliente, el espacio y el producto. El objetivo fue no solo exhibir mercanc\u00eda, sino construir una experiencia inmersiva y memorable que favoreciera la conexi\u00f3n emocional entre el usuario y la marca.<\/p>\n\n\n

\n
\"Isla\"<\/figure>\n<\/div>\n\n\n

Este tipo de experiencias pedag\u00f3gicas refuerzan la formaci\u00f3n profesional de los futuros dise\u00f1adores, acerc\u00e1ndolos a los est\u00e1ndares del mercado y prepar\u00e1ndolos para afrontar desaf\u00edos reales con propuestas innovadoras, funcionales y estrat\u00e9gicamente fundamentadas.<\/p>\n\n\n\n

Fuente: Trabajo alumnos<\/a><\/h6>\n\n\n\n

Licenciatura en Dise\u00f1o Grafico<\/a><\/p>\n\n\n\n

M\u00e1s noticias sobre Dise\u00f1os…<\/a><\/p>\n\n\n

\n
\"Universidad<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Una isla de merchandising integra de manera estrat\u00e9gica los principios de exhibici\u00f3n comercial, comunicaci\u00f3n visual y experiencia del usuario.<\/p>\n","protected":false},"author":50,"featured_media":75115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,10,26],"tags":[61,5639,2780,5638,32,1976,5637,2028,5634,5635,5636,31,37],"class_list":["post-75108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-grafico","category-disenos","category-noticias","tag-diseno","tag-display","tag-ergonomia","tag-escaparates","tag-escat","tag-estructuras","tag-exhibicion","tag-funcionalidad","tag-islas","tag-merchadisign","tag-modulares","tag-uninter","tag-universidad-internacional"],"yoast_head":"\r\nIsla de Merchandising #ESCAT #ProyectosESCAT #UNINTER - 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