{"id":77674,"date":"2025-10-30T20:00:00","date_gmt":"2025-10-31T02:00:00","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/?p=77674"},"modified":"2025-10-27T14:25:12","modified_gmt":"2025-10-27T20:25:12","slug":"visualizando-la-experiencia-de-marca-display-y-escaparate","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/ESCAT\/index.php\/visualizando-la-experiencia-de-marca-display-y-escaparate\/","title":{"rendered":"Visualizando la experiencia de marca: Display y Escaparate #ESCAT #ProyectosESCAT #UNINTER"},"content":{"rendered":"
\n
\"ESCAT\"<\/a><\/figure>\n<\/div>\n\n\n

Visualizando la combinaci\u00f3n de la conceptualizaci\u00f3n visual con la aplicaci\u00f3n pr\u00e1ctica de principios est\u00e9ticos, estructurales y comerciales. Los estudiantes de dise\u00f1o desarrollaron una maqueta representativa de un escaparate o display.<\/justify><\/p>\n\n\n\n\n\n\n

\n
\"Visualizando\"<\/figure>\n<\/div>\n\n\n

En este proyecto, los estudiantes realizaron una propuesta tridimensional a escala, orientada a una marca nacional o internacional, con el prop\u00f3sito de visualizar y evaluar su dise\u00f1o antes de una posible implementaci\u00f3n real en punto de venta.<\/p>\n\n\n\n

Principios de dise\u00f1o en la representaci\u00f3n tridimensional de escaparates<\/h3>\n\n\n\n

En este proyecto, los estudiantes realizaron una propuesta tridimensional a escala, orientada a una marca nacional o internacional, con el prop\u00f3sito de visualizar y evaluar su dise\u00f1o antes de una posible implementaci\u00f3n real en punto de venta.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

El proceso inici\u00f3 con la selecci\u00f3n de una marca que sirviera como eje conceptual y comunicativo del proyecto. Esta elecci\u00f3n fue fundamental, ya que permiti\u00f3 a los estudiantes analizar la identidad visual, los valores, el p\u00fablico objetivo y el estilo comunicacional de la empresa. A partir de este diagn\u00f3stico, se plantearon estrategias de dise\u00f1o que integraran coherencia entre el mensaje de marca y la experiencia sensorial del escaparate o display.<\/p>\n\n\n\n

Durante la etapa de dise\u00f1o, se aplicaron principios fundamentales como la composici\u00f3n visual, el equilibrio, la proporci\u00f3n, el ritmo y la jerarqu\u00eda, buscando generar armon\u00eda entre los elementos formales y funcionales.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Visualizando el Dise\u00f1o Funcional y Est\u00e9tico de Escaparates<\/h3>\n\n\n\n

Se consideraron aspectos t\u00e9cnicos como la elecci\u00f3n de materiales adecuados, la resistencia estructural, la iluminaci\u00f3n y la accesibilidad visual del producto. Estos factores no s\u00f3lo aportaron realismo a la maqueta, sino que tambi\u00e9n promovieron una reflexi\u00f3n sobre la viabilidad de su construcci\u00f3n a escala real.<\/p>\n\n\n\n

A diferencia de una presentaci\u00f3n digital, la maqueta posibilita analizar dimensiones, proporciones y recorridos visuales con mayor precisi\u00f3n. Adem\u00e1s, sirve como herramienta de comunicaci\u00f3n entre el dise\u00f1ador y el cliente, al ofrecer una representaci\u00f3n concreta de la propuesta antes de su ejecuci\u00f3n definitiva.<\/p>\n\n\n\n

\n
\"Visualizando\"<\/figure>\n\n\n\n
\"Visualizando\"<\/figure>\n\n\n\n
\"Visualizando\"<\/figure>\n<\/figure>\n\n\n\n
Fuente: Trabajo alumnos<\/a><\/h6>\n\n\n\n

Licenciatura en Dise\u00f1o Gr\u00e1fico<\/a><\/p>\n\n\n\n

M\u00e1s noticias sobre Dise\u00f1os…<\/a><\/p>\n\n\n

\n
\"Universidad<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Visualizando la combinaci\u00f3n de la conceptualizaci\u00f3n visual con la aplicaci\u00f3n pr\u00e1ctica de principios est\u00e9ticos, estructurales y comerciales. Los estudiantes de dise\u00f1o desarrollaron una maqueta representativa de un escaparate o display.<\/p>\n","protected":false},"author":50,"featured_media":77679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,10,26],"tags":[44,45,47,61,5639,5774,2028,5775,547,457],"class_list":["post-77674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-grafico","category-disenos","category-noticias","tag-escat-2","tag-uninter-2","tag-universidad-internacional-2","tag-diseno","tag-display","tag-escaparate-2","tag-funcionalidad","tag-maqueta","tag-marca","tag-producto"],"yoast_head":"\r\nVisualizando la experiencia de marca: Display y Escaparate #ESCAT #ProyectosESCAT #UNINTER - 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