{"id":4310,"date":"2024-04-05T18:46:31","date_gmt":"2024-04-05T18:46:31","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/Vinculacion\/?p=4310"},"modified":"2024-04-05T18:46:35","modified_gmt":"2024-04-05T18:46:35","slug":"edoardos","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/Vinculacion\/index.php\/edoardos\/","title":{"rendered":"Edoardos, la empresa familiar que no supo actualizarse a tiempo"},"content":{"rendered":"\n<p>El negocio de ropa de <a href=\"https:\/\/emprendedor.com\/edoardos-la-empresa-familiar-que-no-supo-actualizarse-a-tiempo\/\">Edoardos <\/a>ten\u00eda un \u00e9xito rotundo, pero apareci\u00f3 el fast-fashion y comenz\u00f3 el declive. Este fue el aprendizaje.<\/p>\n\n\n\n<p>Federico Antoni era el CEO de&nbsp;<strong>Edoardos<\/strong>&nbsp;cuando quebr\u00f3 esta empresa de ropa en 2014. Fue un golpe duro para su ego pues era egresado de la Universidad de Stanford con una maestr\u00eda de negocios. \u00c9l mismo reconoce que fracas\u00f3 dirigiendo Edoardos, un negocio familiar franc\u00e9s fundado en 1948 y l\u00edder en la fabricaci\u00f3n de terciopelo.<\/p>\n\n\n\n<p>Federico era la sexta generaci\u00f3n de Edoardos y sent\u00eda que le estaba fallando a todos: su pap\u00e1, hermanos, t\u00edos, primos, etc. \u00a0Fue un proceso muy dif\u00edcil. Hoy despu\u00e9s de la tormenta es un exitoso inversionista y pionero de la industria de\u00a0<em>venture capital o\u00a0<\/em>capital de riesgo en Am\u00e9rica Latina<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/Vinculacion\/wp-content\/uploads\/2024\/04\/image-2.png\" alt=\"\" class=\"wp-image-4312\" width=\"331\" height=\"331\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La rotura de Edoardos por causa del&nbsp;<em>fast fashion<\/em><\/strong><\/h2>\n\n\n\n<p>En 2007 las cosas empeoran y Edoardos comienza a sufrir una rotura por un nuevo modelo de negocio: el&nbsp;<em>fast fashion&nbsp;<\/em>(moda pronta o r\u00e1pida) encabezado por Inditex, los due\u00f1os de Zara. El&nbsp;<strong><em><a href=\"https:\/\/emprendedor.com\/profeco-reprueba-marcas-fast-fashion-ropa-desechable-shein-zara-hm-rebajas-descuentos-ofertas\/\" target=\"_blank\" rel=\"noreferrer noopener\">fast fashion<\/a><\/em><\/strong>&nbsp;es un fen\u00f3meno de producci\u00f3n y venta de ropa veloz al ritmo de las tendencias.<\/p>\n\n\n\n<p>\u201cFrente a Zara, Edoardos no ten\u00eda ninguna oportunidad ni raz\u00f3n de existir\u201d, dice Federico Antoni, quien antes de&nbsp;<em>\u201ctirar la toalla\u201d<\/em>, estuvo muchos a\u00f1os haciendo lo posible por salir adelante. Lanz\u00f3 la marca Sister y compr\u00f3 una cadena de cosm\u00e9ticos.<\/p>\n\n\n\n<p>Te invitamos a seguir conociendo m\u00e1s del tema, visita nuestro <a href=\"https:\/\/blogs.uninter.edu.mx\/Vinculacion\/\">blog<\/a>, donde podr\u00e1s leer m\u00e1s noticias y temas de inter\u00e9s&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El negocio de ropa de Edoardos ten\u00eda un \u00e9xito rotundo, pero apareci\u00f3 el fast-fashion y comenz\u00f3 el declive. Este fue el aprendizaje. Federico Antoni era el CEO de&nbsp;Edoardos&nbsp;cuando quebr\u00f3 esta empresa de ropa en 2014. Fue un golpe duro para su ego pues era egresado de la Universidad de Stanford con una maestr\u00eda de negocios.&hellip;<\/p>\n","protected":false},"author":10,"featured_media":4311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[112,22],"tags":[205,123],"class_list":["post-4310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-enlaces-de-apoyo","category-servicio-comunitario","tag-noticias","tag-uninter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Edoardos, la 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