{"id":2000,"date":"2025-07-15T12:16:10","date_gmt":"2025-07-15T17:16:10","guid":{"rendered":"https:\/\/blogs.uninter.edu.mx\/biu\/?p=2000"},"modified":"2025-07-15T13:05:08","modified_gmt":"2025-07-15T18:05:08","slug":"carteles-publicitarios-creatividad-uninter","status":"publish","type":"post","link":"https:\/\/blogs.uninter.edu.mx\/biu\/index.php\/2025\/07\/15\/carteles-publicitarios-creatividad-uninter\/","title":{"rendered":"Creatividad en acci\u00f3n: dise\u00f1o de carteles publicitarios"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"501\" src=\"https:\/\/blogs.uninter.edu.mx\/biu\/wp-content\/uploads\/2025\/07\/image.png\" alt=\"\" class=\"wp-image-2001\"\/><\/figure>\n\n\n\n<p>Profesor: Fernando Bajonero Bail\u00f3n<\/p>\n\n\n\n<p>Los d\u00edas <strong>27 y 28 de marzo<\/strong>, llevamos a cabo una actividad pr\u00e1ctica con los grupos de <strong>4.\u00ba B y D del Bachillerato UNINTER<\/strong>, cuyo objetivo fue dise\u00f1ar y elaborar <strong>carteles publicitarios efectivos<\/strong> para promocionar un producto y un servicio, aplicando los conceptos clave de <strong>mercadotecnia<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uninter.edu.mx\/biu\/wp-content\/uploads\/2025\/07\/image-1.png\" alt=\"\" class=\"wp-image-2002\" width=\"840\" height=\"559\"\/><\/figure>\n\n\n\n<p>Los y las estudiantes trabajaron en parejas para dise\u00f1ar productos y servicios innovadores. Realizaron una investigaci\u00f3n sobre el mercado objetivo, analizaron a la competencia y definieron las caracter\u00edsticas principales de sus propuestas, tanto en productos como en servicios.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Posteriormente, elaboraron sus <strong>carteles publicitarios<\/strong>, los cuales deb\u00edan contener:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un <strong>t\u00edtulo llamativo y claro<\/strong><\/li>\n\n\n\n<li>Una <strong>imagen representativa<\/strong><\/li>\n\n\n\n<li>Un <strong>mensaje publicitario conciso y persuasivo<\/strong><\/li>\n\n\n\n<li>Informaci\u00f3n sobre <strong>beneficios y caracter\u00edsticas<\/strong> del producto o servicio<\/li>\n\n\n\n<li>Aplicaci\u00f3n de las <strong>5 filosof\u00edas de direcci\u00f3n de marketing<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Adem\u00e1s, se cuidaron aspectos visuales como el uso de <strong>colores, im\u00e1genes y tipograf\u00edas<\/strong> atractivas para captar la atenci\u00f3n del p\u00fablico objetivo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"981\" src=\"https:\/\/blogs.uninter.edu.mx\/biu\/wp-content\/uploads\/2025\/07\/image-3.png\" alt=\"\" class=\"wp-image-2004\"\/><\/figure>\n\n\n\n<p>Al finalizar, cada equipo <strong>present\u00f3 su cartel al grupo<\/strong>, explicando su concepto y estrategia. Posteriormente, los estudiantes evaluaron los carteles de sus compa\u00f1eros, tomando en cuenta <strong>la creatividad, el impacto visual, el mensaje y la efectividad publicitaria<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/blogs.uninter.edu.mx\/biu\/wp-content\/uploads\/2025\/07\/image-4.png\" alt=\"\" class=\"wp-image-2005\"\/><\/figure>\n\n\n\n<p>La actividad result\u00f3 ser una <strong>experiencia enriquecedora<\/strong>, no solo por los aprendizajes adquiridos, sino tambi\u00e9n por la <strong>colaboraci\u00f3n, entusiasmo y compromiso<\/strong> que demostraron los estudiantes. Fue un momento de mucho aprendizaje, diversi\u00f3n y desarrollo de habilidades que sin duda fortalece su formaci\u00f3n acad\u00e9mica.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2542\" height=\"1276\" src=\"https:\/\/blogs.uninter.edu.mx\/biu\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-15-a-las-11.10.41\u202fa.m.png\" alt=\"\" class=\"wp-image-2006\"\/><\/figure>\n\n\n\n<p><em>Conoce m\u00e1s sobre c\u00f3mo formamos a nuestros estudiantes en el <a class=\"\" href=\"https:\/\/biu.uninter.edu.mx\">Bachillerato UNINTER<\/a><\/em>.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>\u00bfTe interesan m\u00e1s experiencias educativas como esta?<\/strong><br>Explora otras actividades, proyectos y reflexiones en nuestro <a href=\"https:\/\/blogs.uninter.edu.mx\/biu\/index.php\/2025\/06\/12\/rally-biu-rocks-connect-uninter\/\">Blog UNINTER<\/a>, donde los profesores comparten lo mejor de su trabajo en el aula. \u00a1Insp\u00edrate con lo que sucede en nuestra comunidad educativa!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Profesor: Fernando Bajonero Bail\u00f3n Los d\u00edas 27 y 28 de marzo, llevamos a cabo una actividad pr\u00e1ctica con los grupos de 4.\u00ba B y D del Bachillerato UNINTER, cuyo objetivo fue dise\u00f1ar y elaborar carteles publicitarios efectivos para promocionar un producto y un servicio, aplicando los conceptos clave de mercadotecnia. Los y las estudiantes trabajaron&hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-2000","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Carteles publicitarios: creatividad y marketing en el aula<\/title>\r\n<meta name=\"description\" content=\"Descubre c\u00f3mo los estudiantes de Bachillerato UNINTER crearon carteles publicitarios innovadores aplicando principios de marketing.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blogs.uninter.edu.mx\/biu\/index.php\/2025\/07\/15\/carteles-publicitarios-creatividad-uninter\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_MX\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Carteles publicitarios: creatividad y marketing en el aula\" \/>\r\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo los estudiantes de Bachillerato UNINTER crearon carteles publicitarios innovadores aplicando principios de marketing.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/blogs.uninter.edu.mx\/biu\/index.php\/2025\/07\/15\/carteles-publicitarios-creatividad-uninter\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Bachillerato Internacional Uninter (BIU)\" \/>\r\n<meta 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